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Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a:

market.

To buy a product, customers in a market must first

be willing to buy the product.

A target market can be described as the

group of customers the business seeks to attract.

When examining a market, marketers primarily notice its:

categories.

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in __ marketing.

target

The same person can be included in more than one

target market.

When using mass marketing, marketers seek to appeal to the __ market.

entire

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

mass marketing.

Market segmentation is about dividing the market into __ groups.

specific

When the total market is divided, one of its groups is called a market

segment.

The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

market segmentation.

Mass marketing is not as precise as __ marketing.

segment

Today's customers are not influenced by mass marketing alone because they are more

discerning.

Marketers divide their markets by grouping customers according to their

similarities.

Sorting customers by their physical and social characteristics is called __ segmentation.

demographic

The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using?

Demographic segmentation

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

life stage.

Geographic segmentation is dividing a market by where customers are

living.

When marketers sort customers psychographically, they divide them by

lifestyle habits.

Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on

occasion (place-determined) response.