Enu. Multimodal Communication

Modes of Communication:

1. Integrated
2. Conveyed

Integrated Modes of Communication:

1. Oral (sounds, speaking, listening)
2. Written (words, writing, reading)
3. Visual (non-verbal cues, images, seeing)

Conveyed Modes of Communication:

1. Flat print (research papers, journals, newsletters)
2. Face to face (interpersonal, small groups, public)
3. Digital (internet, computers, tv and radio)

A few techniques which changed the way people communicated over a period of time in history:

1. smoke signal
2. pigeons
3. pony express
4. semaphore flags
5. telegraph
6. radio
7. telephone

Evolution of Telecommunications:

drumming - smoke signals - carrier pigeons - pony express - telegraph

Means of Communication:

1. computer
2. letter
3. radio
4. television
5. telephone
6. magazine
7. newspaper
8. tv

Methods of Communication:

1. One-Way (memo, fax, email)
2. Two-Way (phone call, in-person)
3. Collaborative (team meetings, consulting)

Ancient Methods of Communication:

1. speech
2. cave art
3. smoke signals
4. hieroglyphics
5. running messengers
6. drums
7. flags
8. heliograph

Modern Methods of Communication:

1. telegraph
2. telephone
3. television
4. radio
5. facsimile
6. cellphones
7. computer
8. internet

Multimodality has a two-fold meaning:

1. refers to the way in which a text has been designed
2. refers to the process involved during design

Three interconnected theoretical assumptions underpin modality:

1. First, multimodality assumes that representation and communication always draw on a multiplicity of modes
2. Second, multimodality assumes that resources are socially shaped over time to become meaning making resources
3. Third, people orchestrate meaning through their selection and configuration of modes

Four core concepts are common across multimodal research:

1. mode
2. semiotic resource
3. modal affordance
4. inter-semiotic relations

What is the focus and scope of multimodal research?:

1. multimodality can be used to build inventories of semiotic resources
2. to understand how semiotic resources are used to articulate discourses across a variety of contexts
3. provides novel methods for the collection and analysis of types of visual and video data

Writing Studies Focus on Four Key Issues:

1. nature of Bakhtinian notion of utterance
2. problem of text
3. question of writing
4. relationship of inner to outer semiotics

In defining utterance as a real unit of speech communication, Bakhtin makes two claims that undermine [the] power of dialogic approach:

1. he equates utterances with externalized utterances
2. he equates spoken utterance (talk) with works/words (text)

Voloshinov argued that any location actually said aloud or written down for intelligible communication is the expression and product of the social interaction of three participants:

1. the speaker (author)
2. the listener (reader)
3. the topic of the speech

VARK Learning Styles:

1. Visual
2. Aural
3. Read/Write
4. Kinesthetic

Advantages of VARK:

1. it is a successful learning style
2. different tools to use for learning
3. great learning model for stimulating students
4. flexibility for multimodal students

Challenges of VARK:

1. not everyone fits into one single learning style
2. it can be hard to cater to all students evenly
3. it can be near impossible to accomodate all learning styles in one setting

Multimedia enhancements include:

1. video and audio lectures
2. recorded lecture presentations
3. interactive audio-enhanced diagrams and simulations
4. interactive quizzes and graphics

Shah and Freedman (2003) discuss a number of benefits of using visualizations in learning environments:

1. promoting learning by providing external representation of info
2. deeper processing of info
3. maintaining learner attention by making the info more attractive

Examples of Multiple Representations include:

1. audio enhanced powerpoint slides as mini lectures
2. interactive diagrams with transcripts
3. video presentations
4. interactive graphs
5. audio explanation of concepts
6. still images

Advantages of muliple learning strategies (multimodal) include:

1. ability to learn more quickly at a deeper level and recall will be more successful
2. improves attention span

New London Group's Modes of Meaning:

1. Visual
2. Linguistic
3. Aural
4. Spatial
5. Gestural

Benefits of Multimodal Texts:

1. makes learning more interesting
2. improve student's engagement
3. helps students who learn better by visual communication

Genres associated with persuading:

1. Ad
2. Editorial
3. Researched argument
4. Collage or other visual arguments

Examples of Multimodal Writing:

1. Oral history of a person
2. Communities' writing theme
3. Other projects using a combination of modes

What do technical writers do?

1. Explain complex products or processes to consumers
2. Write user guides, manuals, and web pages for technical websites
3. May specialize in a specific field

How do I prepare for a technical writing career?

1. Build a writing portfolio
2. Practice writing by doing unpaid or freelance work

What skills may be necessary for technical writing?

1. Strong writing skills
2. Good interviewing skills
3. Ability to explain math and science in simple language

AAC is a multimodal systen consisting of four components:

1. symbols
2. aids
3. techniques
4. strategies

Gesture and Behavior as part of Multimodal AAC:

1. Behaviors are the earliest forms of AAC
2. There is a continuum of AAC from behaviors to symbolic behaviors
3. Intervention as AAC

Do's and Dont's of AAC:

1. There are many ways to communicate
2. Allow any type of communication
3. AAC is not a test

The greatest advantages of CMCs are:

1. Immediate feedback
2. Rich resources
3. Effective communication
4. Effective alternative
5. Bringing people together

The study on CMC can be taken in two ways:

1. The role taken by computers in daily interactions and relationship building
2. Use of language in CMC to keep track of organisational tasks

Single message voice output devices:

1. Big Mac
2. Little Mac
3. Go Talk Button
4. Chipper

Systemic Functional Linguistics: A Theory of Language:

1. Language is a resource for mediating social life
2. Language emerges from and evolves with meaning-making
3. Meanings are reflected in the functional structures of language

The Types of Communication are:

1. Interpersonal
2. Transactional
3. Presentational

Some people might say that the addition of animated images produces multimedia, but it has typically meant one of the following:

1. Text and sound
2. Text, sound, and still or animated graphic images
3. Text, sound, and video images
4. Video and sound
5. Multiple display areas, images, or presentations presented concurrently
6. The use of actors together with sound, images, and video

Multimedia can arguably be distinguished from traditional motion pictures or movies both by:

1. by the scale of the production
2. by the possibility of audience interactivity or involvement

Interactive elements can include:

1. voice command
2. mouse manipulation
3. text entry
4. touch screen
5. video capture
6. live participation

Multimedia may be broadly divided into:

1. linear (progresses often without any navigational control)
2. non-linear (uses interactivity to control progress)

Multimedia presentations can be:

1. live (interactivity via an interaction with the presenter)
2. recorded (interactivity via a navigation system)

Multimedia finds its application in various areas, including:

1. ads
2. art
3. education
4. entertainment
5. engineering
6. medicine
7. mathematics
8. business
9. scientific research
10. spatial temporal applications

The five different multimedia which supports the education process:

1. narrative media
2. interactive media
3. communication media
4. adaptive media
5. productive media

Social Work and Multimedia Technology:

1. first introduced to social work education by Seasbury & Maple in 1993
2. multimedia technology is utilized to teach social work practice skills
3. contrary to long-standing belief, multimedia tech and social work existed before the prevalence of the internet

Multimedia in Various Fields:

1. TV Series and Movies
2. Commercials and Ads
3. Video Games
4. Educational Videos

Some of the different types of advertising are:

1. Print advertising
2. Radio advertising
3. Television advertising
4. Digital advertising
5. Mobile advertising

NESA's Modes of Communication:

1. Engaging (listening, viewing, reading)
2. Producing (writing, representing, speaking)

A multimodal presentation … But what does this mean? Let's break it down:

1. Students have to do a multimodal task
2. Students have to read and write for this task
3. Students must either use listening, speaking, viewing, and representing
4. It will require speaking
5. Students will likely have to produce a visual representation of some sort

Speaking skills will include focus on:

1. Pacing
2. Clarity of speech
3. Voice modulation
4. Eye contact and body language

How to Prepare a Multimodal Presentation:

1. Read and analyse your text
2. Read the assessment notification
3. Unpack the question and task
4. Plan your presentation
5. Produce the visual elements
6. Write your speech
7. Edit your speech
8. Rehearse your speech
9. Ace your Multimodal Presentation

Things to consider when planning a multimodal presentation are:

1. The length of the task
2. The modes assessed
3. The structure of your response

In addition to software programs like Powerpoint and Photoshop, there are a wide variety available on the internet for free:

1. Canva
2. Lucidchart
3. Prezi
4. Word Clouds
5. Creatoon
6. Moovly
7. Blender

Speeches are different to essays, but contain the same strucural elements:

1. Speeches are shorter and more concise than essays, but still need to have an introduction, a body, and conclusion
2. You will need to focus on one or two ideas only
3. You will need to use repetition to emphasize your main points

To write your speech do the following:

1. Develop your thesis
2. Pick your themes
3. Choose the evidence that supports your theme
4. Note down how your visual representations conveys these themes and embodies these ideas
5. Write your body paragraphs
6. Connect your evidence to your thesis and visual element
7. Write your introduction
8. Write your conclusion

Once you have produced a speech, you need to proof and edit it. Make sure that you:

1. Read it aloud
2. Check the structure of the argument
3. Ensure that you support each point with evidence
4. Have grammatically correct sentences

Some suggestions for rehearsing effectively are:

1. Practice in front of a mirror
2. Record your performance
3. Present in front of friends and family
4. Practice some more

Truth in Advertising:

1. federal law says ads must be truthful and not misleading
2. FTC enforces "truth in advertising" laws
3. the FTC files actions for immediate and permanent orders to stop scams

Advertisement as a form of Argument:

1. Ethos
2. Pathos
3. Logos