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Template theories
a pattern treated as an unanalyzed whole
feature theories
aims to describe a pattern by listing the elements of that pattern
Four criteria for features
1. features should be critical for contrast
2. features should not chance under physical changes
3. feature should yield a unique pattern for each letter
4. features proposed should be small in number
bottom-up processing
processing that begins with a sensory input and ends with its representation
top-down processing
the output of a lower step is influenced by a higher one
Alerting attention
the ability to orient oneself to some critical and/or unexpected stimulus
vigilance attention
the ability to devote full attention to a single stimulus
selective attention
the ability to choose to focus on only one stimulus (or dimensions)
divided attention
the ability to focus on two (or more) stimuli/dimensions at the same time
Broadbent's filter theory
only so much information can be conveyed along a channel at one time, and only one channel can be processed at a time
critical prediction
selective attention should not be affected by the identity of various messages
Dichotic Listening
presenting different stimuli to left and right ears, used for split attention
change blindness/inattentional blindness
inability to detect a change in display when focus on one stimulus (gorilla video)
saccadic blindness
blindness due to the eyes rotating at hundreds of degrees per second, too rapid for retina to integrate useful info
relationship between performance and arousal
we preform better when we have moderate levels of arousal
visual search
searching through a display of targets
The Stoop Effect
reading the color of the words instead of the actual word. Happens due to interference and facilitation
feature integration theory
the idea that focused attention is not required to detect the individual features that comprise a stimulus, but is required to bind those individual features together
Parallel pre-attentive stage
parallel feature detectors in brain operating simultaneously
serial attentive stage
links master map to other feature maps, requires attention and as such, takes time
illusory conjunction
wrong features can be bound erroneously. combine features of two objects into one object
algorithms
slow sequence of processes guaranteed to work
availability heuristic
judgement based on information readily available in memory
representative heuristic
cognitive strategy that assigns an object to a category on the basis of a few characteristics regarded as representative of that category
anchoring heuristic
insufficient adjustment up or don from an original starting value when judging the probability value of some event or outcome
Reasons why visual attention is difficult to measure
1. no direct measurement device
2. attention reflected in RT/accuracy
3. need for fixation
exogenous orienting
bottom-up, automatic, involuntary allocation of attention (peripheral cue)
endogenous orienting
top-down, controlled, voluntary allocation of attention
covert orienting
the movement of attention from one location to another without moving the eyes/body
overt orienting
the movement of attention accompanied by movement of the eyes or body
inhibition of return (IOR)
finding that targets that appear of previously attended or cued locations are more slowly responded to than targets that appear at uncued locations when a relatively long temporal interval intervenes between the cue and the target
object-based attention
notion that attention selects objects in visual field, attention goes to objects and not visual fields
location
attention selects portion of visual field
visual neglect
difficulty attending to things in the visual field opposite to brain lesion
extincions
tendency to ignore stimuli in the neglected visual field when a competing stimulus is presented is the other visual field
hearing and vision
single flash and two tones are presented at the same time
Steps in the perception process
selection, organization, interpretation, negotiation
context (palmer experiment)
when incoming data interacts with knowledge, the response is different. Role of knowledge makes it impossible to separate how we perceive things
recognition by components theory
a specific view of an object can be represented as an arrangement of simple 3-D shapes called geons (36)
simplicity
every stimulus is perceived in its most simple form
similarity
the tendency to perceive things that look similar to each other as being part of the same group
Good coninuation
points which, when connected, result in straight or smooth curving lines, seen as belonging together
proximity
group things together that are near to each other
common fate
things that are moving in the same direction tend to be grouped together
familiarity
things are more likely to form groups if the groups appear familiar or meaningful
Closure
tend to perceive closed figures rather than incomplete ones
uniform connectedness
organize as a single unit those parts of the array that appear to be connected
inverse projection problem
task of determining the object that caused a particular image on the retina
occlusion
when a large object is partially covered by a smaller one, we see the larger one as continuing
ventral stream
handles "what" information
dorsal stream
handles "where" information
what causes the hollow mask illusion?
knowledge, expertise, and experience
what causes color afterimages and motion afterimages?
perception is mediated by various cells in the retina responding to light
Can visual illusions be overcome?
No, but it depends
How Ebbinghaus Studied Memory
used technique of learning, allowing time to forget, then relearning
declarative memory
knowing what, verbally expressed, consciously aware, explicit memory
nondeclarative memory
knowing how, expressed through behavior, awareness not necessary, implicit memory
Three components of memory
encoding, storage, retrieval
Direct vs. indirect tests
direct: subject explicitly asked to recall info from study phase, measure declarative, free recall
indirect: not told memory is being tested, used to investigate non-declarative
prospective memory
subject required to perform action in the future
serial position effect
our tendency to recall best the last and first items in a list