Introduction to Public Relations and Historical Campaigns

Flashcards based on lecture notes covering the history, major figures, and key concepts of public relations.

Pseudo event

A concept popularized by PT Barnum involving staged or unprovable occurrences, such as a mermaid sewn to a monkey carcass, created to generate publicity and profit.

Creel Committee

A committee established during World War I to generate public support for the war effort through persuasive propaganda, such as the Uncle Sam poster.

Robber barons

A group of Industrial Revolution figures who prioritized financial profit over the well-being and rights of workers.

Muckrakers

Journalists during the Industrial Revolution who exposed monopolies and worker exploitation, helping drive the creation of child labor and human rights laws.

Gillette Company

A razor company that expanded its market by running public opinion campaigns persuading women that they needed to be free of body hair.

Pink tax

The concept where products targeted at female consumers cost more than equivalent products marketed to male consumers.

Bic pens

A pen manufacturer that released pink and purple 'pens for women' priced twice as high as standard pens.

Flirt

An energy drink line sold in small pastel cans created by Monster Energy to appeal to female consumers.

Edward Bernays

The self-proclaimed father of public relations who taught the first PR course in 1923, coined the term 'public relations counsel,' and integrated psychology and sociology into PR.

bleach nut packing company

The company that hired Edward Bernays to boost bacon sales, resulting in a PR campaign using a survey of physicians to promote heavy breakfasts.

Doris Weishman Bernays

A business counselor and wife of Edward Bernays who advocated for gender equality in American business.

George Washington Hill

The advertising figure who made Lucky Strikes America's best-selling cigarette brand by marketing cigarettes to men with themes of sexual appeal, sophistication, and pleasure.

Lucky Strikes

America's best-selling cigarette brand marketed heavily through national magazine advertising.

Richard Edelman

A modern PR leader associated with the annual Edelman trust barometer report.

Edelman trust barometer

An annual global survey that evaluates public opinion and trust levels in companies and leaders.

Damon Jones

The Chief Communication Officer for Procter and Gamble who oversees global communications.

Jean Dietrich

The founder of SPINSucks who focuses on helping people understand PR and uncover the truth.

Ivy Lee

A historical PR practitioner associated with transparent truth-telling and positive rhetoric.