PURC L1

These flashcards cover the definition, etymology, nature, elements, and models of oral communication as presented in the lecture notes.

What is the definition of communication as a process?

A process of exchanging ideas between two or more persons through a common system of symbols, signs, tokens, or behaviors.

From which Latin word is 'communication' derived and what does it mean?

It is derived from the Latin word 'communis', which means common, to 'commune', to come together, or to share something in common.

How did Maslog (1988) define communication's role in society?

As the 'cement that holds society together,' stating that without it, society will fall apart.

According to the nature of communication, how many parties must be involved?

At least two parties are involved in virtually any communication exchange process.

What distinguishes a two-way communication process from a one-way process?

In a two-way communication process, the receiver sends feedback to the sender after receiving the message.

What determines the success of communication according to the lecture?

Success depends on a proper understanding where the receiver feels the concept in the way the sender intended and delivers a reaction.

In what directions can communication flow within an organization?

Information can flow in various directions such as upward, downward, and horizontal.

Who is defined as the Sender in the communication process?

The person who intends to convey a message with the intention of passing information and ideas to others.

What does the 'Ideas' element of communication represent?

The subject matter of the communication, which can be an opinion, attitude, feelings, views, orders, or suggestions.

What is the process of Encoding?

The conversion of theoretical and intangible subject matter into symbols such as words, actions, or pictures.

What is a Communication Channel?

The formal or informal path through which information and ideas are transmitted to the receiver.

What is the role of the Receiver?

The person for whom the message is meant and who tries to understand the message to achieve desired objectives.

What is Decoding in the communication process?

The process where the receiver converts symbols from the communicator to extract meaning for their complete understanding.

What is the purpose of Feedback?

It is the process of ensuring that the receiver has received the message and understood it in the same sense as the sender meant it.

What are the components of the Linear Model of Communication?

Speaker, Message, and Receiver.

How does the Interactive Model of Communication differ from the Linear Model?

The Interactive (stimulus-response) Model includes Feedback flowing between the Speaker and the Receiver.

What are some alternative terms for components mentioned in the Group Activity for building a communication model?

Encoder, decoder, transmitter, information source, destination, noise, and interpreter.