En1a Business English Glossary Flashcards

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Vocabulary practice flashcards generated from the En1a business glossary across six core exam modules: Company profiles, Retail, Business Correspondence, Marketing, Finance & Accounting, and Sustainability.

Last updated 7:56 AM on 9/3/26
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44 Terms

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CEO

Chief Executive Officer; listed under Company profiles and organizational structures.

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Deputy President, Deputy Managing Director (n)

Executive leadership title supporting the president or managing director; listed under Company profiles and organizational structures.

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Publicly traded company (n)

A company whose shares are traded freely on a stock exchange; listed under Company profiles and organizational structures.

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Vertical markets (n)

Markets focused on a specific industry, trade, or niche demographic; listed under Company profiles and organizational structures.

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Barometer (n)

An indicator or gauge used to measure economic or market trends; listed under Retail.

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Cross-promotion (n)

Marketing tactics where customers of one product or service are targeted with promotion of another; listed under Retail.

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Economies of scale

Cost advantages reaped by a enterprise when production becomes efficient; listed under Retail.

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GMROI

Gross Margin Return on Investment; an inventory productivity ratio listed under Retail.

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KPI

Key Performance Indicator; a quantifiable measure used to evaluate performance; listed under Retail.

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Mom and pop store

A small, independent, family-owned business; listed under Retail.

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Promotional uplift (n)

The increase in sales volume generated by a promotional activity; listed under Retail.

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SKU

Stock Keeping Unit; a unique identifier for a specific product item; listed under Retail.

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Stock-out (n)

An event in which an inventory item is exhausted and out of stock; listed under Retail.

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Bottom line

The net income or final financial result of a company; listed under Business Correspondence.

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Invitation to tender

A formal structured procedure for generating competing offers from potential suppliers; listed under Business Correspondence.

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Tender Conditions

The terms and guidelines governing a tendering process; listed under Business Correspondence.

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Brand equity

The commercial value derived from consumer perception of a brand name; listed under Marketing.

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Chief financial officer (CFO)

The senior executive responsible for managing the financial actions of a company; listed under Marketing.

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Chief information officer (CIO)

The executive responsible for information technology and computer systems strategy; listed under Marketing.

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Chief marketing officer (CMO)

The executive responsible for marketing activities and brand strategy; listed under Marketing.

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Customer value triad

The combination of quality, service, and price that determines value to the customer; listed under Marketing.

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Disintermediation

Reduction in the use of intermediaries or middlemen between producers and consumers; listed under Marketing.

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Holistic marketing concept

A business approach that integrates relationship, integrated, internal, and performance marketing; listed under Marketing.

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Integrated marketing

An approach to creating a unified and seamless brand experience across multiple marketing channels; listed under Marketing.

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Metamarket

A cluster of complementary products and services closely related in consumer perception; listed under Marketing.

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Metamediary

An intermediary that helps buyers move across the complementary services within a metamarket; listed under Marketing.

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Partner relationship management

Strategies and processes used to manage relationships with third-party business partners; listed under Marketing.

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Services-to-goods mix

The proportion of intangible services relative to tangible goods offered by a business; listed under Marketing.

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Value delivery system

The end-to-end network of activities and partners involved in creating and delivering customer value; listed under Marketing.

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Value proposition

An explicit promise of value to be delivered and communicated to customers; listed under Marketing.

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EBIT

Earnings Before Interest and Taxes; a key financial profitability metric listed under Finance and Accounting.

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Operational EBIT (n)

Operational Earnings Before Interest and Taxes derived strictly from core operating activities; listed under Finance and Accounting.

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Financial property (stocks and bonds)

Monetary assets including equities and fixed-income securities; listed under Finance and Accounting.

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Intangible asset (n)

A non-physical asset of long-term financial value, such as intellectual property; listed under Finance and Accounting.

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Tangible asset (n)

A physical asset with measurable financial value, such as property or equipment; listed under Finance and Accounting.

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Carbon footprint

The total greenhouse gas emissions caused by an individual, event, organization, or product; listed under Sustainability.

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Carbon neutral

Achieving net-zero carbon emissions by balancing carbon releases with carbon offsets; listed under Sustainability.

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Circular

An economic model designed to eliminate waste through continuous reuse and recycling of resources; listed under Sustainability.

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Corporate social responsibility

Self-regulating business practice aimed at contributing to societal goals and sustainable practices; listed under Sustainability.

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Corporate sustainability reporting directive

A European regulation requiring companies to report on their environmental and social impact; listed under Sustainability.

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Environmental, social and governance (ESG) effect

The impact of ESG criteria used to evaluate corporate sustainability and ethical standards; listed under Sustainability.

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Regenerative

Practices that restore and replenish natural ecosystems rather than merely minimizing harm; listed under Sustainability.

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Sustainable development goals

A collection of global objectives designed to serve as a blueprint for peace and prosperity for people and the planet; listed under Sustainability.

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Zero waste

A set of principles focused on waste prevention and the redesign of resource life cycles; listed under Sustainability.