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Vocabulary practice flashcards generated from the En1a business glossary across six core exam modules: Company profiles, Retail, Business Correspondence, Marketing, Finance & Accounting, and Sustainability.
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CEO
Chief Executive Officer; listed under Company profiles and organizational structures.
Deputy President, Deputy Managing Director (n)
Executive leadership title supporting the president or managing director; listed under Company profiles and organizational structures.
Publicly traded company (n)
A company whose shares are traded freely on a stock exchange; listed under Company profiles and organizational structures.
Vertical markets (n)
Markets focused on a specific industry, trade, or niche demographic; listed under Company profiles and organizational structures.
Barometer (n)
An indicator or gauge used to measure economic or market trends; listed under Retail.
Cross-promotion (n)
Marketing tactics where customers of one product or service are targeted with promotion of another; listed under Retail.
Economies of scale
Cost advantages reaped by a enterprise when production becomes efficient; listed under Retail.
GMROI
Gross Margin Return on Investment; an inventory productivity ratio listed under Retail.
KPI
Key Performance Indicator; a quantifiable measure used to evaluate performance; listed under Retail.
Mom and pop store
A small, independent, family-owned business; listed under Retail.
Promotional uplift (n)
The increase in sales volume generated by a promotional activity; listed under Retail.
SKU
Stock Keeping Unit; a unique identifier for a specific product item; listed under Retail.
Stock-out (n)
An event in which an inventory item is exhausted and out of stock; listed under Retail.
Bottom line
The net income or final financial result of a company; listed under Business Correspondence.
Invitation to tender
A formal structured procedure for generating competing offers from potential suppliers; listed under Business Correspondence.
Tender Conditions
The terms and guidelines governing a tendering process; listed under Business Correspondence.
Brand equity
The commercial value derived from consumer perception of a brand name; listed under Marketing.
Chief financial officer (CFO)
The senior executive responsible for managing the financial actions of a company; listed under Marketing.
Chief information officer (CIO)
The executive responsible for information technology and computer systems strategy; listed under Marketing.
Chief marketing officer (CMO)
The executive responsible for marketing activities and brand strategy; listed under Marketing.
Customer value triad
The combination of quality, service, and price that determines value to the customer; listed under Marketing.
Disintermediation
Reduction in the use of intermediaries or middlemen between producers and consumers; listed under Marketing.
Holistic marketing concept
A business approach that integrates relationship, integrated, internal, and performance marketing; listed under Marketing.
Integrated marketing
An approach to creating a unified and seamless brand experience across multiple marketing channels; listed under Marketing.
Metamarket
A cluster of complementary products and services closely related in consumer perception; listed under Marketing.
Metamediary
An intermediary that helps buyers move across the complementary services within a metamarket; listed under Marketing.
Partner relationship management
Strategies and processes used to manage relationships with third-party business partners; listed under Marketing.
Services-to-goods mix
The proportion of intangible services relative to tangible goods offered by a business; listed under Marketing.
Value delivery system
The end-to-end network of activities and partners involved in creating and delivering customer value; listed under Marketing.
Value proposition
An explicit promise of value to be delivered and communicated to customers; listed under Marketing.
EBIT
Earnings Before Interest and Taxes; a key financial profitability metric listed under Finance and Accounting.
Operational EBIT (n)
Operational Earnings Before Interest and Taxes derived strictly from core operating activities; listed under Finance and Accounting.
Financial property (stocks and bonds)
Monetary assets including equities and fixed-income securities; listed under Finance and Accounting.
Intangible asset (n)
A non-physical asset of long-term financial value, such as intellectual property; listed under Finance and Accounting.
Tangible asset (n)
A physical asset with measurable financial value, such as property or equipment; listed under Finance and Accounting.
Carbon footprint
The total greenhouse gas emissions caused by an individual, event, organization, or product; listed under Sustainability.
Carbon neutral
Achieving net-zero carbon emissions by balancing carbon releases with carbon offsets; listed under Sustainability.
Circular
An economic model designed to eliminate waste through continuous reuse and recycling of resources; listed under Sustainability.
Corporate social responsibility
Self-regulating business practice aimed at contributing to societal goals and sustainable practices; listed under Sustainability.
Corporate sustainability reporting directive
A European regulation requiring companies to report on their environmental and social impact; listed under Sustainability.
Environmental, social and governance (ESG) effect
The impact of ESG criteria used to evaluate corporate sustainability and ethical standards; listed under Sustainability.
Regenerative
Practices that restore and replenish natural ecosystems rather than merely minimizing harm; listed under Sustainability.
Sustainable development goals
A collection of global objectives designed to serve as a blueprint for peace and prosperity for people and the planet; listed under Sustainability.
Zero waste
A set of principles focused on waste prevention and the redesign of resource life cycles; listed under Sustainability.