Tourism Development in Rotorua

These flashcards cover key concepts and phases in the development of tourism in Rotorua, highlighting changes from the 1840s to the present day.

Phase 1

‘In the Pink’ (1840–1886) characterized by the visitation of tourists to the Pink and White Terraces.

Pink and White Terraces

Natural wonders in Rotorua that were significant to early tourism before their destruction by the 1886 eruption.

Māori guided tours

Economic base for early tourism in Rotorua, showcasing cultural and natural attractions.

Tarawera eruption

1886 eruption that destroyed the Pink and White Terraces, impacting tourism.

Phase 2

Consolidation (1880–1950), where government initiatives promoted Rotorua as a spa town.

Bath House

Government-built facility in 1908 that boosted spa tourism in Rotorua.

spa town of the Empire

Market positioning of Rotorua in the early 1900s after the loss of the terraces.

Railway (1894)

Infrastructure development that improved access to Rotorua and facilitated tourism.

international tourists by 1930s

Approx. 10,000 overseas visitors annually to Rotorua during this period.

Phase 3

Expansion (1950–1980), marked by increased car ownership and new attractions.

Skyline Gondola

Attraction opened in 1965, enhancing Rotorua's tourism offerings.

Agrodome

Tourist attraction that opened in 1971, contributing to domestic and international visitor growth.

North Island’s tourism gem

Nickname for Rotorua during the expansion phase due to its popularity.

Phase 4

Diversification (1980–1986) where tourism shifted beyond spas to adventure and cultural experiences.

Zorb

Adventure activity developed in the mid-1980s that contributed to Rotorua’s tourism diversification.

Māori cultural revival

Resurgence of Māori cultural elements evident in Whakarewarewa Village.

Phase 5

Redevelopment & Diversification (1987–Today) marked by globalization and new tourism markets.

Skyline expanded

Growth of existing tourism infrastructure to accommodate increased visitor numbers.

MTB trails

Mountain biking trails developed as part of Rotorua's tourism diversification.

luxury lodges

High-end accommodations that emerged in the tourism landscape post-1987.

eco-tourism

Sustainable tourism practices focusing on natural and cultural preservation that were embraced in Rotorua.

visitor numbers (2019)

Reached 3.3 million, generating revenue of $800 million.

employs 1 in 5 locals

Significance of tourism regarding local employment in Rotorua.

preservation and management

Efforts aimed at protecting geothermal areas and native forests in Rotorua.

cultural and adventure tourism

Types of tourism that Rotorua expanded into during the 1980s.

economic base

Foundation for tourism in Rotorua, which included natural attractions and Māori culture.

urban growth

Influence of tourism on the development of urban areas around Rotorua.

reputation as a tourist destination

Recognition and allure of Rotorua due to varied attractions and improved infrastructure.

geographic environment

The physical landscape of Rotorua that has been shaped by tourism activities.

market positioning

Strategic promotion of Rotorua as a desirable location for tourists at various historical phases.

globalisation

The increasing interconnectedness and interdependence of global markets affecting Rotorua's tourism.

adventure products

Activities like Zorb that cater to tourists looking for unique and exhilarating experiences.

cultural products

Tourism offerings that highlight Māori culture and traditions in Rotorua.