From Mass Participation to Excellence

Why do individuals participate in sport and exercise?

Enjoyment - release of endorphins

To achieve goals - release of dopamine

Stress reduction - release of serotonin

To improve confidence

Social life - release of oxytocin

Health and fitness

Improve focus

Challenge/competition

How do governments have involvement in sport and exercise?

Funding and investment

Policies and initiatives

National curriculum for PE

Hosting and supporting major events

Legislation and regulation

Why do governments invest in sport and exercise?

Healthier nation

To combat anti-social behaviour

To bring enjoyment to the public

Economic benefits

Brings the country together - community, spirit, national pride

To win votes

To be associated with sporting success - therefore making themselves and their party look better

Improve national productivity

Health

Having a healthier nation is often a primary reason for the governments involvement in sport.

Sport/exercise has proved to be an excellent tool for improving individual’s health, with its use being even more needed as obesity levels continue to rise.

Obesity stats in UK

64% of adults in the UK are classed as overweight or obese

26% of adults in the UK are classed as obese

1 in 4 2-15 year olds in the UK are overweight or obese

PE curriculum

Aims to ensure all pupils develop competence to excel in a broad range of physical activities, are physically active for sustained periods of time, engage in competitive sports and activities, lead healthy, active lives.

Benefits of PE within the school curriculum

Improved concentration and cognitive functioning

Increased self-esteem

Reduced disruptive behaviour

Increased energy

Societal values

Sport England

Focus on grassroots and mass participation

Target audience is general public, schools, community groups

Funded by government and National Lottery

Aims to increase participation, particularly among underrepresented groups

UK Sport

Focus on elite and high-performance sport

Target audience is professional and Olympic/Paralympic athletes

Funded by government and National Lottery

Aims to maximise international sporting success

Sport England’s strategy objectives for ‘Uniting the Movement’

1. Advocating for movement, sport and physical activity

2. Joining forces on Five Big Issues

3. Creating the catalysts for change

Five Big Issues

Recover and reinvent

Connecting communities

Positive experiences for children and young people

Connecting with health and well-being

Active environments

Participation initiatives and funds

This Girl Can

We Are Undefeatable

Movement Fund

School Games

Uniting the Movement

Places and Spaces Fund

This Girl Can

Campaign by Sport England that encourages women and girls to be active

We Are Undefeatable

National campaign that helps people with long term health conditions stay active

Movement Fund

Offers up to £15,000 for physical activity projects in the community

Aims to reduce inactivity and improve health

School Games

Annual sporting competition for school-age athletes in the UK. Based on Olympic Games model.

Multiple sports events across a few days

Increase competitive school sport

Uniting the Movement

Sport England’s 10 year strategy

Aimed at increasing sport and physical activity levels as well as tackling inequality across England

Places and Spaces Fund

Funding program to improve sports facilities and outdoor activity spaces

Supports community clubs and local organisations

Pathway to elite sport - provision

There are multiple organisations who can support individual’s journeys from the foundation of sport as well as towards the elite end of sport. These organisations could be from the private, public or voluntary sector.

Private sector - provision

Commercial companies that are run to make a profit

Growing sector

High quality provision with state of the art equipment

Higher cost for membership

Exclusive in nature, targeted at the middle class members of society with disposable income