Unit 7: Advertising and Consumers

browse (v)]

Ex: I like to browse in bookstores on weekends.

xem lướt, nhìn hàng không mua

comparison-shop (v)

Ex: Smart shoppers always comparison-shop before buying electronics.

so sánh giá trước khi mua

bargain-hunt (v)

Ex: She loves bargain-hunting at flea markets.

săn hàng giảm giá

window shopping (n)

Ex: xem hàng qua vitrine (không mua)

xem hàng qua vitrine (không mua)

haggle / bargain (v)

Ex: In some markets, you can haggle over the price.

mặc cả, thương lượng giá

impulse buying (n)

Ex: Impulse buying often leads to regretting purchases later.

mua sắm theo cảm tính

splurge (v)

Ex: I splurged on a new phone last month.

chi tiêu mạnh tay, xài hoang

go overboard (phrase)

Ex: Don't go overboard with online shopping.

mua quá đà, vượt mức

commercial (n)

Ex: I hate watching too many commercials during movies.

quảng cáo trên TV/radio

billboard (n)

Ex: The billboard on the highway advertises a new car.

bảng quảng cáo ngoài trời

flier / flyer (n)

Ex: They handed out fliers to promote the sale.

tờ rơi quảng cáo

direct mail (n)

Ex: Many companies use direct mail to reach customers.

quảng cáo gửi thư trực tiếp

corporate logo (n)

Ex: The corporate logo is very recognizable.

logo công ty

endorse (v)

Ex: Celebrities often endorse beauty products.

người nổi tiếng quảng cáo / xác nhận

promote (v)

Ex: The company is promoting its new smartphone.

quảng bá, đẩy mạnh

imply (v)

Ex: The ad implies that you will be happier if you buy the product.

ngụ ý, ám chỉ

consumer (n)

Ex: Consumers are becoming more careful with their money.

người tiêu dùng

acquisition (n)

Ex: Her latest acquisition is a designer handbag.

thứ mua được / sự sở hữu

bargain hunter (n)

Ex:My mom is a real bargain hunter.

người săn hàng rẻ

get the urge (phrase)

Ex: I got the urge to buy new shoes after seeing the ad.

bị thôi thúc, thèm muốn

indulge (oneself) (v)

Ex: Sometimes I indulge myself with expensive coffee.

nuông chiều bản thân

distress (n)

Ex: Shopping too much can cause financial distress.

nỗi lo lắng, đau khổ

persuade (v)

Ex: The ad tries to persuade people to buy the product.

thuyết phục

convince (v)

Ex: They want to convince customers that it's the best choice.

làm cho tin

superiority (n)

Ex: The commercial claims the superiority of their brand.

sự vượt trội

emotional appeal (n)

Ex; Many ads use emotional appeal to connect with viewers.

lời kêu gọi cảm xúc

shop around (phrase)

Ex: You should shop around before choosing.

đi nhiều chỗ để tìm giá tốt

superiority (n)

Ex: The commercial claims the superiority of their brand.

sự vượt trội

testimonial (n)

Ex: The website has many positive testimonials.

lời chứng thực / lời khen từ khách hàng

compulsive shopping (n)

Ex: Compulsive shopping is like an addiction.

mua sắm cưỡng bức

shopaholism (n)

Ex: Shopaholism can cause serious financial problems.

chứng nghiện mua sắm

compulsive gambler (n)

Ex: He is a compulsive gambler.

người nghiện cờ bạc

addiction (n)

Ex: Shopping can become a serious addiction.

sự nghiện

financial distress / ruin (n)

Ex: Compulsive buying often leads to financial ruin.

khó khăn / phá sản tài chính

impulse item (n)

Ex: Candy and magazines are typical impulse items.

món hàng mua theo xung động

consumer (n)

Ex: Consumers are influenced by advertising.

người tiêu dùng

acquisition (n)

Ex: Her latest acquisition is a luxury bag.

thứ được mua / sở hữu

gimmick (n)

Ex: The ad uses a cheap gimmick to attract attention.

chiêu trò quảng cáo