Usability Evalution methods - need to learn

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13 Terms

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Surveys Description

Research Methodology for gathering information form a sample of people to understand user opinions, behaviors, and experiences regarding a product or service.

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Survey Examples

Examples include:
Face to Face
Over the phone
Self admin (admin / paper)

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Survey Advantages

Can tailor to specific aspects of prototype / system
Provides control over question wording and structure
Captures quantitate data for comparison across different prototypes

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Survey disadvantages

Limited depth meaning it may not capture full user experiences or reasoning
Potential question bias is working is poor
Surveys take time and expertise

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Questionnaires Description

A set of written questions for conducting a survey

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The 2 types of Questionnaires

Open
Closed

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Open Questionnaires

Free text responses allowing detailed feedback

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Closed Questionnaires

Predefined, yes/no, multiple choice questions

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Questionnaires Advantages

Establishes validity and reliability
Saves time
Easy to administer to users

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Questionnaires disadvantages #1

Limited flexibility - many not cover specific areas of your system
Some cost money for questionnaires
Hard to modify questions without affecting validity / reliability

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Usability testing

Observing real users performing tasks on prototypes / systems
Identifies issues , measures efficient, errors and satisfaction

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Usability testing advantages

Directly measures how users interact with a system
Reveals actual problems not perceived issues
Resource intensive as it need participants, facilitation and analysis time

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Usability testing disadvantages

Time consuming for multiple tasks / users
Resource intensive as it needs participation, facilitation and analysis time