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Surveys Description
Research Methodology for gathering information form a sample of people to understand user opinions, behaviors, and experiences regarding a product or service.
Survey Examples
Examples include:
Face to Face
Over the phone
Self admin (admin / paper)
Survey Advantages
Can tailor to specific aspects of prototype / system
Provides control over question wording and structure
Captures quantitate data for comparison across different prototypes
Survey disadvantages
Limited depth meaning it may not capture full user experiences or reasoning
Potential question bias is working is poor
Surveys take time and expertise
Questionnaires Description
A set of written questions for conducting a survey
The 2 types of Questionnaires
Open
Closed
Open Questionnaires
Free text responses allowing detailed feedback
Closed Questionnaires
Predefined, yes/no, multiple choice questions
Questionnaires Advantages
Establishes validity and reliability
Saves time
Easy to administer to users
Questionnaires disadvantages #1
Limited flexibility - many not cover specific areas of your system
Some cost money for questionnaires
Hard to modify questions without affecting validity / reliability
Usability testing
Observing real users performing tasks on prototypes / systems
Identifies issues , measures efficient, errors and satisfaction
Usability testing advantages
Directly measures how users interact with a system
Reveals actual problems not perceived issues
Resource intensive as it need participants, facilitation and analysis time
Usability testing disadvantages
Time consuming for multiple tasks / users
Resource intensive as it needs participation, facilitation and analysis time