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What is the social learning theory?
A way of explaining behaviour that included both direct and indirect reinforcement, combining learning theory with the role of cognitive factors
Imitation
Copying the behaviour of others
Identification
A desire to be associated with a particular person or group, often because the person/group possesses certain desirable characteristics
What is modeling?
From an observer’s perspective, modelling is imitating the behaviour of a role model
From the role model perspective, modelling is the precise demonstration of a specific behaviour that may be imitated by an observer
Vicarious reinforcement
Key factor in imitation
Reinforcement which is not directly experienced but occurs through observing someone else reinforced for a behaviour
What are mediational processes?
Cognitive factors (i.e., thinking) that influence learning and come between stimulus and response
What are the theory’s assumptions?
Bandura agreed with the behaviourists that behaviour is learned from experience but his SLT proposed that people learn through observation and imitation of others (i.e., it’s social—involving others)
SLT suggested that learning occurs directly through classical/operant conditioning but also indirectly
What is vicarious reinforcement?
For indirect learning to occur, an individual observes the behaviour of others
The learner may imitate this behaviour but imitation only really occurs if the behaviour is seen to be rewarded rather than punished, i.e., vicarious reinforcement occurs
The learner observes a behaviour and the consequences of it