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203 Terms

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1. Classical Conditioning (CC)
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Types of Conditioned Responses
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Example of Classical Conditioning
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John Watson and Emotional Conditioning
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Classical Conditioning in Advertising
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Key Concepts in Classical Conditioning
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Generalization
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Discrimination
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Extinction & Spontaneous Recovery
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Operant Conditioning
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Thorndike’s Law of Effect
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Reinforcement (Increases behavior)
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Punishment (Decreases behavior)
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Practice Examples (Identify PR, NR, PP, or NP)
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Key Questions
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Shaping Behavior
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Factors Influencing Reinforcement Effectiveness
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Cognitive Learning Theories
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Latent Learning & Cognitive Maps
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Observational Learning (Modeling)
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Albert Bandura & Bobo Doll Experiment
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Media & Learning
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Summary
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What is Memory?
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