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- Business in the real world - Influences on business - Business Operations - Human resources
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difference between a customer and a consumer
A customer is someone who buys the product from the business
A consumer is someone who uses goods and services produced by businesses
stock exchange
A place where shares in a company or business enterprise are bought and sold.
Social enterprise
a business that has a social or environmental purpose as its primary objective and generates revenue from selling goods or services.
Inflation
The rate at which prices are increasing
Stakeholder
Individuals and organisations that are affected by, and affect the activities of a business
Shareholder
A person or organisation that owns part of a company.
three objectives of entrepreneurs
(1) They want to be their own boss and make their own decisions
(2)They want to keep all the profits for themselves - they earn more money than of they were employed by someone else
(3)They are unhappy with their present job and want to do something different
Capital, Enterprise, Land, Labour
Factors of Production
Capital (factor)
The buildings and machinery needed for the business
e.g. Coffee Machines
Land (factor)
This includes the physical land where the business is located and also the natural resources that a business might need.
Labour (factor)
This includes the staff needed by the business and the skills and qualifications they have.
e.g. Nurse
Enterprise (factor)
This is the entrepreneur who takes a risk and creates the business using the other three factors of production.
opportunity cost
The sacrifice we make whenever we decide to do anything
Primary Sector
The first stage of production and uses raw materials
e.g. farming, fishing
Secondary sector
The processing of raw materials into finished/semi-finished goods
e.g. Car manufacturers
Tertiary sector
The selling of goods or services
e.g. retailing, tourism
State characteristics of entrepreneurs.
Innovative, Risk Taking, Hard Working and determined, organised
two changes in technology that can affect a business
gives new ways of producing products
makes new products themselves - self driving cars
two changes in economy that can affect a business
a sudden increase in prices of raw materials, rise in costs and falling levels of unemployment making it easier for people to find jobs
two reasons why an entrepreneur might want to become a sole trader
you are your own boss, easy to set up
disadvantages of a sole trader
- Unlimited liability
- May lack finance
- Heavy workload
- May not have all the skills required
- Difficult to take a holiday
limited liability
A form of business ownership in which the owners are liable only up to the amount of their individual investments.
unlimited liability
The owner is personally and fully responsible for all losses and debts of the business
main difference between unlimited and limited liability
level of risk that a business is willing to take
Two advantages of a partnership compared to being a sole trader
- Share skills
- More sources of finance than a sole trader
Partnership
A business owned by two or more people
Disadvantages of Partnership
- May disagree with other partners
- Liable for the actions of the other partners and share profits
Deed of partnership
a legal document drawn up by a solicitor/lawyer setting up rules for the partnership
Why might someone buy shares of a business?
Buying shares gives the buyer part ownership of the business and therefore certain rights, such as the right to vote on changes to the business.
Private limited company
Owned and run by shareholders who are family and friends
public limited company
Owned by shareholders who are members of the general public
Shares are bought and sold on the stock exchange
Advantages of a private limited company
- Shareholders have limited liability
- Capital can be raised by selling shares
- They do not have to disclose most of the information that public limited companies have to provide
- Ownership is not lost to outsiders as all shareholders are known
Advantages of a public limited company
- Limited Liability
- Greater Public Profile
- can achieve economies of scale
- Raise higher levels of funds
Disadvantages of private limited company
- Profits have to be split with shareholders by issuing dividends
- Legal process required to set up the company
- Shares cannot be sold publicly on the Stock Exchange, so there is a limited source of capital available
- Financial accounts can't be kept private as they must be shared with the Companies House and are therefore made publicly available
- Larger companies are more difficult to manage effectively
disadvantages of public limited company
-Certain financial information must be available- for everyone to see including competitors and customers
-Shareholders expect dividends
-Expensive+ complicated to set up
Aim
A general goal/purpose of a business
Mission statement
General description of overall aims of the business
objective
A specific target that contributes to a business achieving its aims. It is usually SMART
Good mission statements should be..
Concise/ communicate the purpose of the business
Relevant to stakeholders
Differentiate the business from competitors
Based on consultation
SMART
Specific
Measurable
Attainable
Realistic
Time specific
What is the purpose of setting objectives?
1. Gives a target to aim to, therefore all efforts will be focused on attaining the objective instead of being inefficiently used
2. Gives participants a sense of direction, a glimpse of where they're going to
3. Motivates the staff, a reward could be given once the team completes a project
4. You can measure whether the objective has been a success.
Common objectives for a business
Survival
Earning a Profit
Customer Satisfaction
Market share
WHY SET OBJECTIVES
- Direction
- Focus
- Planning
- Measuring success
Why objectives change
Internal
- achieved one objective
- change in views
External
- new competitors
- tech change
- ethical issues
Organic vs external growth
Organic
- Also known as internal growth, involves the expansion of the business size and profits without merging with other firms
External (Integration)
- usually involves a merger or takeover
Franchising
Occurs when a franchisor sells the rights to its products to a franchisee
- usually in return for a fee + percentage of turnover
Horizontal integration
a business joins a business a business at the same stage of the production process
Vertical integration
Backwards
- business joins with its suppliers
Forwards
- business joins with its distributors
Conglomerate
a business joins a business in a different market
Merger
Two or more firms join to create a new business
Takeover
One business buys another
Factors affecting growth
- size of business
- nature of the product
- position in the market
- financial position
- regulations (laws)
Pestle factors
Political, Economic, Social, Technological, Legal, Environmental
Diversification
Occurs when a firm moves into a new market
Recession
period of reduced economic activity
Market share equation
(sales of product / total market sales) X 100
Flotation
The process of a company 'going public' and its shares are sold on the stock market
State two reasons as to why a business might want to change its objectives
It may want to grow in order to get more sales and profits
It may also involve expanding overseas to target new customers
profit
financial gain
Volume of sales
total quantity sold
Value of sales
number of units sold x price per unit
two examples of information that a business might exchange with its customers using ICT
Prices of a product
Product Details
M-commerce
The act of buying or selling a products through wireless handheld devices such as smartphones
E-commerce
The act of buying or selling a product using an electronic system such as the internet
Ethics
the principles of right and wrong that guide an individual in making decisions
State two reasons that might be asked to decide whether a business is ethical or not
Are suppliers paid on time, or is the payment delayed?
Are employees treated fairly?Are they Paid well?Is child labour used in overseas factories?
Interest rates
The cost of borrowing money or the reward for saving money, expressed as a percentage
overdraft
A flexible loan which businesses can use, whenever necessary, up to an agreed limit
One possible effect on falling interest rate
Consumers will be more willing to spend money on much more expensive items such as a house or a car.This is because lower interest rates will reduce the initial price of the item.
consumer spending
The value of goods and services bought by consumers over a time period, usually a month or a year
legislation
a law or set of laws
Market
a group of buyers and sellers of a particular good or service
How do firms in markets with a small number of rivals compete?
- Price competition
- Competing by developing new products
- Competing through advertising
A monopoly exists in ...
a single business selling a product in a market NO COMPETITION
risk
possibility of something going wrong
uncertainty
occurs when there is a lack of information about a situation and therefore makes the outcome unpredictable
internal risk
Employee's may refuse to work
External risks
business maybe faced by a new competitor or natural
disaster
How can businesses reduce risks?
By making a business plan
Business plan
a written document that describes a business, its objectives and its strategies, the market it is in and its financial forecasts
Purpose of a business plan
- Clarifies aims
- Sense of direction
- Anticipate risks + plan solutions
- Useful to show to potential investors or the bank
Fixed costs
Costs that remain constant as output changes
- rent
- insurance
Variable costs
costs that vary with the quantity of output produced
- raw materials
- wages
Total costs
fixed costs + variable costs
Sales
the number of products sold
Revenue
Any money a business makes from selling goods/services
Profit
total revenue - total cost
Opportunity cost
The sacrifice a business makes when it makes a choice over another
Advantages of business planning
- Opportunity to review ideas (viable/profitable)
- Reduces risks
- Review the progress made
- Secure Finance
- Market research
- Identify potential problems -> solutions
Measuring the size of the business
- value of sales
- value of the business
- number of employees
Disadvantages of business planning
- May be low in quality due to lack of research
- Sales overestimated
- Require constant update
- Requires time + effort
- Can cause opportunities to be missed (if not predicted)
Economies of scale
Where the average costs (of production, distribution and sales) fall as the business increases the amount of product that it produces, distributes and sells.
Diseconomies of scale
Where the cost per unit rises as the business increases the amount of product that it produces, distributes and sells.
Diseconomies of scale occur when..
Poor communication
- Chain of command is more difficult
Lack of motivation
- workers can feel demotivated in a larger business
Loss of direction + coordination
- Difficult for managers to supervise subordinates
Entrepreneur
A person who organises, manages, and takes on the risks of a business.
Production
The process of turning raw materials into goods and services that can be sold
- Job
- Flow
Job production
A method of production whereby a product is produced that meets specific customer requirements.
Advantage of job production
Can charge higher prices (better quality)
Workers are more satisfied
Flexibility
High levels of customer loyalty
Excellent customer service
Easier to differentiate from competitors
Disadvantages of job production
need highly skilled staff--costs more
unit costs are higher
larger firms can offer equivalent products at a much lower price due to the economies of scale
labour intensive (not suitable for machinery)
Flow production
The continuous movement of items through the production process using production lines to manufacture products