E-Commerce Chapter 7 Quiz

How much time a month does the average U.S. adult spend on Facebook?

A) about 7 hours

B) about 10 hours

C) about 17 hours

D) about 27 hours

C) about 17 hours

Which of the following generates the most mobile ad spending?

A) SMS text messages

B) Video ads

C) Search engine advertising

D) Display ads

C) Search engine advertising

Which of the following allows Facebook to track user behavior on other sites?

A) Like button

B) Hashtags

C) Facebook Watch

D) Open Graph

A) Like button

TikTok is owned by Facebook.

False

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?

A) Instagram

B) Pinterest

C) Facebook

D) Twitter

D) Twitter

All of the following are examples of dark social except:

Options:

A) E-mail

B) SMS texts

C) Instant messages

D) Tweets

D) Tweets

In 2020, the amount spent on local (digital) marketing is expected to exceed the amount spent on mobile marketing.

False

People spend the most time doing which of the following when using a mobile device?

Options:

A) Reading news and magazines

B) Listening to music

C) Watching videos

D) Interacting on social networks

B) Listening to music

All of the following were popular types of online marketing before 2007 except:

Options:

A) E-mail

B) Mobile marketing

C) Display ads

D) Corporate websites

B) Mobile marketing

Which of the following statements about Instagram is not true?

Options:

A) Instagram is expected to generate around $16 billion in ad revenues in 2020.

B) Instagram has over 1 billion users worldwide.

C) Instagram's most rapidly growing demographic group is comprised of people under the age of 35.

D) Instagram is owned by Facebook.

C) Instagram's most rapidly growing demographic group is comprised of people under the age of 35.

Encouraging users to click a Like button is an example of which step in the social marketing process?

Options:

A) Amplification

B) Community

C) Fan acquisition

D) Brand strength

A) Amplification

Which of the following is not true about mobile marketing?

Options:

A) People use most of their mobile minutes while they are on the go, outside of the home.

B) By 2024, spending on mobile marketing is expected to be three times as much as spending on desktop marketing.

C) A substantial part of mobile marketing should be counted as social marketing.

D) There is significant overlap between local and mobile marketing.

A) People use most of their mobile minutes while they are on the go, outside of the home.

Which of the following statements about COPPA is not true?

Options:

A) COPPA is not applicable to Internet of Things (IoT) devices.

B) COPPA can only be enforced by the Federal Trade Commission.

C) The largest fine levied by the FTC under COPPA as of 2020 was against Google and YouTube.

D) COPPA provides that companies are not permitted to use personal information collected from children under 13 years of age without the verifiable prior consent of their parents.

A) COPPA is not applicable to Internet of Things (IoT) devices.

Which of the following is the first step in the social marketing process?

Options:

A) Engagement

B) Community

C) Fan acquisition

D) Amplification

C) Fan acquisition

While using apps, users spend over 90% of the time on just ________ of them.

Options:

A) 2

B) 3

C) 4

D) 5

D) 5

Which of the following is the most popular use for mobile devices?

Options:

A) Performing tasks, such as finances

B) Shopping

C) Socializing

D) Entertainment

D) Entertainment

On average, users use about ________ apps a month on their smartphone.

Options:

A) 10

B) 15

C) 20

D) 50

C) 20

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Options:

A) 8

B) 13

C) 15

D) 18

B) 13

As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:

Options:

A) Facebook News Feed ads

B) Facebook's Lookalike Audience lead generation tool

C) Facebook Live

D) Facebook brand page

C) Facebook Live

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Options:

A) Dark social

B) Engagement

C) Amplification

D) Social density

B) Engagement