GIS/GPS Chapter 13

Why does geography matter to business?

nearly 80% of business data has come reference to geography with address and zip code, location identifying the best market the right location can mean the difference between a winner/poor performing location, prospecting for more customers similar to your best customer profile means potential increase in profits, competitive market analysis, precise target marketing

How to increase ROI?

identify best customers and target those customers by locating the right site

Supply chain operations

locate distribution centers (DC), deliver and route from DC to store locations, reduce product cycle time, enable just in time scheduling, minimize overtime, schedule and manage your fleet, provide dispatcher summary reports

It/Is department

web based store locator, manage spatial data, integrate with corporate databases, spatially enable all departments, facilitate spatial data sharing and exchange, enterprise mapping and analysis

Real estate/store development

evaluate sites, analyze your competition, profile customers, manage store portfolio, define traffic patterns, evaluate market potential, analyze trade areas, forecast and model sales

Market/advertising

evaluate advertising effectiveness, focus advertising campaigns, define target markets, develop targeted promotions and campaigns, understand customer spending

Merchandising

rank store locations by type and merchandize mix, analyze market demographic, evaluate and cross sell up sell opportunities, segment customers by lifestyle and product category, model store customer databases

Retail operations

district/zone map changes, analyze markets, penetrate markets, profile customers, forecast market potential, score and predict consumer buying behavior, integrate in-store, catalog, and internet market analyses

Facilities management

map headquarters, map departmental areas/zones, map and locate

Examples of facilities management

restrooms, emergency exits, fire extinguishers, conference rooms, public telephones, stairs, elevators, parking, printers, and copiers