* Technology both complicates things and creates new opportunities. The challenges come from the rapid rate at which communication, commerce, transportation, information, and other technologies change, for example, after just a couple of decades of widespread desktop use, customers switched to laptop models, which required different accessories, then, users turned into mini-laptops, tablets, smartphones, and smartwatches to meet their mobility technology needs. Good managers anticipate and respond to changing customers’ wants and needs.
* Instead of people adapting to new technologies as in the past, technology will adapt to people’s preferences.