cognitive dissonance

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5 Terms

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cognitive dissonance

an unpleasant state of tension that exists when a person has two or more cognitions that are inconsistent

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psychologist who originated the theory of cognitive dissonance

festinger

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different types of dissonance

induced compliance + effort justification

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induced compliance

the inconsistency experienced when encouraged to act against one’s beliefs as a result of subtle pressure

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effort justification

voluntarily choosing between alternatives means selected option will become more favourable, and rejected choice becomes negatively viewed