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Rhetoric
The art of persuasion through communication
Analysis
To break apart to determine the essence or nature of something
Rhetorical situation
Context or set of circumstances out of which a text arises
Speaker
Source of the text; person or group who has created or is creating the text
Purpose
Reason for the text’s existence; not topic but what the writer hopes to accomplish with it.
Audience
Person or people reacting to a text
Context
Time, place, and occasion; may be personal or cultural
Exigence
What inspires or provokes a writer to create a text
Note 
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