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Headline English (Нeadlinese)
e.g. The language headlines use (Headlinese) is unusual in a number of ways.
a language used in headlines with its own features of grammar, vocabulary and spelling

to craft/generate a headline
e.g. Newer platforms afford anyone the opportunity to craft a headline, and subsequently a news story.
to create a headline, especially in a skilled way
a catchy/clickbait headline
e.g. Нeadlines become clickbait for a broad variety of news organizations, used to attract eyeballs.
created in order to attract attention and encourage visitors to click on a link to a particular web page; attractive and easy to remember

body copy
e.g. On average, five times as many people read the headline as read the body copy.
the text between headline and signature line

to draw readers in
e.g. The mood, the atmosphere, the feelings headlines evoke both draws us in and further moves us emotionally.
to attract audience
to evoke feelings
e.g. The mood, the atmosphere, the feelings headlines evoke both draws us in and further moves us emotionally.
to make somebody feel something; to encourage someone to feel in a certain way
to communicate gravitas
Headlines award significance, communicate gravitas, and reinforce status.
to give seriousness to a piece of news/to instill trust
to frame a story
e.g. Headlines frame a story.
to describe a story from a particular perspective using certian language (vocabulary, grammar etc)
to augment exposure
e.g. Technology augments exposure.
to increase people's access to information
affective news
e.g. Affective news does not invite cool reflection and thoughtful fact-checking.
news that blends facts and emotions, reflecting deeply subjective accounts and interpretations of events
intrusive journalism
e.g. The constant presence of the media was very intrusive.
affecting someone in a way that annoys them and makes them feel uncomfortable
a paparazzo
e.g. A few photos were snapped and the paparazzo ran off.
a freelance photographer who pursues celebrities trying to take candid photographs of them to sell to newspapers or magazines

invasion of privacy
e.g. There are many forms of invasion of privacy, such as blackmail and the improper use of your personal data.
unwelcome and unlawful intrusion into one's private life so as to cause outrage, mental suffering, or humiliation
to sue somebody for something
to make a legal claim against someone, especially for money, because they have harmed you in some way
to skirt the law
to try to avoid the law without breaking it