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graphic

term that describes the things we see

communication

term that refers to the exchange of information in any form

design

assures that the printed image conveys the intended message

specifications

the guidelines used to determine the format and cost of the final product

copy

the written material or text produced by a computer or other ouput device

line art

an image consisting of solid lines on a white or contrasting background

continuous tone

material with gradations of tones or shades from light to dark

content editing

classification of editing dealing with subject matter

copy editing

the written material or text produced by a computer or other output device

electronic page composition

Text, line art, and photographs in form are manipulated on a computer monitor to assemble the final page. Completed pages are then output to a printer or plate maker.

photo conversion

a general term for processes that use light to place the original image onto a light-sensitive material

process camera

a traditional piece of equipment used to make enlargements, reductions, and same-sized reproductions for use in page composition or stripping

scanner

used to convert the light and the dark values of the original (like a photograph) to digital form and store the image as an elctronic file

computer-to-plate

the platemaking method that uses a computer to prepare the plate

sheet-fed

1st basic type of press

web-fed

2nd basic type of press

lithography

major printing process where a flat surface is treated to repel the ink except where it is required for printing

letter press

Major printing process that involves tkaing impressions from letters and other characters cast in relief upon seperate pieces of metal, and therefore capable of indefinite combinations. The impressions are taken either by surface pressure, as in the common.

flexography

Major printing process where a rotary press employing water-based ink is used especially for printing on plastic, paper, or cardboard.

gravure

Major printing process with etched plates or cylinders; intaglio printing

screen

Major printing process where a stencil method of printmaking is imposed on a screen of silor other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface.