Global IT Services Expansion: Wipro Cross-Cultural Strategies

Vocabulary flashcards covering cross-cultural challenges, staffing models, process improvements, and industry applicability for global IT services.

Cross-cultural challenges in global expansion

Difficulties teams face when operating in different cultures, including differences in communication, work styles, expectations, and managing dispersed staff.

Wipro model of mixing local hires with home-country staff

A staffing approach that blends locally recruited personnel with employees from the home country to balance local market knowledge with offshore cost advantages.

Six Sigma for sales and relationship management

A process-improvement framework applied to sales and client management to reduce errors and improve coordination.

Two-in-a-box model

A pairing of local sales people with technical/project managers from the home base to build trust and strengthen delivery quality.

Vendor culture training for clients

Training clients to work within the vendor's culture to manage expectations and facilitate collaboration in cross-border engagements.

Centralized 'factory' concept (Bangalore base)

A large, centralized operations hub used for induction and scale; not a universal feature across all firms.

Global-local integration

Strategic alignment of global delivery capabilities with local market needs to leverage both efficiency and local relevance.

Offshoring

Relocating business processes to a foreign country to reduce costs, while managing cultural and logistical challenges.

Cost efficiency through offshoring

Lower operating costs achieved by performing work in lower-cost locations, with attention to quality and delivery.

Managed services and global delivery

An outsourcing approach where a vendor manages services across multiple locations to deliver continuous, global support.

Information Technology & Software Services

Industry sector focused on IT services, software development, and related consulting.

Consulting & Professional Services

Industries where blending global expertise with local relationship management can enhance delivery.

Engineering & Design Services (two-in-a-box relevance)

Technical projects where pairing local and home-base experts supports complex engineering and design tasks.

Healthcare IT / Medical Tech

Knowledge-intensive, regulated sectors where global-local collaboration works when compliant with standards.

Retail & Consumer Goods

Industry where deep local cultural alignment is essential, making offshore-heavy models less effective.

Hospitality & Tourism

Industry requiring highly localized, high-touch service; offshore models may create friction.

Creative Industries (media, advertising, design)

Sectors that rely heavily on local cultural nuance, making offshore processes less adaptable.

Highly Regulated Local Industries (e.g., banking)

Sectors with strict local regulatory barriers that can limit the effectiveness of global-local balance.