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Benchmark poll
The first poll taken in a campaign, shows the public's first impression of a candidate.
Blue states
The label given to states where the Democratic Party wins the electoral votes.
Conservative
Believe in tradition and a small, limited government, generally support order over freedom, and the Republican Party.
Dealignment
The trend for fewer citizens to claim the loyal support of the major parties.
Equality of opportunity
The belief that individuals are protected equally under the law and have equal opportunity to achieve their goals regardless of their social backgrounds.
Entitlement programs
Government programs that provide benefits to all qualified Americans, regardless of need (Social Security, Medicare).
Exit poll
Taken immediately after the voters have exited the polling stations, used to determine how an election has turned out.
Fiscal Policy
Government use of taxing, spending, and the budget to influence the economy.
Free enterprise
The belief that the government should interfere with the economic activity of the nation as little as possible.
Gender gap
A trend in US voting where women have given a slight majority edge to Democrats and men to Republicans.
Generational effect
A collective experience shared by a segment of the population that influences their political viewpoints in a similar way.
Impressionable age hypothesis
Political scientists think that most individuals form their core political views between the ages of 14 and 24.
Individualism
The belief that Americans have a high degree of individual liberty and choice over decisions in their lives.
Keynesian Economic Theory
The theory that states that federal taxation and spending levels can influence the economy.
Liberal
Believe in change and a large responsive government, generally support freedom over order, and the Democratic Party.
Libertarian
Political ideology growing in popularity in the United States, wanting to reduce the size of the government and emphasize individual liberties.
Margin of error
A positive or negative percentage attached to all polls to determine their levels of accuracy.
Means-Tested Program
Government program that provides benefits only to people with specific needs (Medicaid, EITC, Food Stamps, TANF).
Monetary Policy
Conducted by the Federal Reserve, government control of the money supply to stimulate economic growth.
Platform
A list of issues that each state party group and the national parties draw up, outlining what they would like to address if voted into office.
Polarization
The recent trend of the American public and American politicians moving away from the political center.
Political Culture
Overall set of values widely shared within American society, common political beliefs.
Political events
External events that shape someone's party identification or views on the government.
Political Ideology
Coherent set of values and beliefs about what policies the government ought to pursue.
Political Socialization
The process through which an individual acquires his/her political orientations, influenced by family, education, peer groups, and the mass media.
Poll
A sampling of opinions, political affiliations, or voting patterns used to predict outcomes or trends.
Public Opinion
How the population feels about specific policies, issues, and situations in government, measured mainly through polling.
Random sampling
Based on the idea that a small sample of the population selected randomly can represent the whole population.
Red states
Label given to states where the Republican Party generally wins.
Representative Sample
To be accurate, a poll must represent the overall population, avoiding selection bias.
Rule of law
The belief that the law applies to each individual equally and that everyone can be held accountable for their actions.
Sample
The group of people asked questions in a public opinion poll.
Split-Ticket Voting
The practice of voting for people from both parties for different elected positions in the same election.
Supply-side economics
The belief that the government can stimulate economic growth by reducing taxes and regulations.
Tracking poll
A poll repeated at regular intervals to measure trends over time.