Advertising History, Agencies, and Regulation – Key Terms

A vocabulary-style set of flashcards covering key people, acts, concepts, and regulatory bodies discussed in the advertising history lecture notes.

Palmer (early advertising figure)

One of the early advertising figures mentioned as part of a broader list discussed in class.

George Rowell

An influential figure in early advertising, particularly associated with newspaper advertising.

Claude Hopkins

Pioneering advertiser known for scientific advertising techniques, testing, and measurement.

Rosser Reeves

Advertising pioneer known for theUSP (unique selling proposition) approach.

David Ogilvy

Renowned advertising executive and author who advocated research-driven campaigns.

Advertising agencies

Organizations that plan, create, and place ads; early agents responsible for selling space and managing campaigns.

Pure Food and Drug Act (1906)

Federal law aimed at regulating mislabeled or adulterated foods and drugs and establishing government oversight.

Federal Trade Commission (FTC)

Agency with two aims: maintain a competitive marketplace and protect consumers from deceptive or illegal advertising.

Producer-led paradigm

A focus on production efficiency and standardized processes (production-line mindset) in design and manufacturing.

Model T

Icon of mass production and standardized design, illustrating production-line efficiency.

Post–World War II design shift

era where science and technology influenced design, later translating into consumer products and ‘style’.

Plateau effect in advertising

A point where increasing advertising spend yields diminishing or flat incremental returns as brand familiarity grows.

Advertising landscape (late 1800s–early 1900s)

Period with fewer entertainment options, making advertising appear more effective and profitable.

SONA (study participation system)

University platform where students register to participate in studies and link completed studies to courses.