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explicit cost
the direct monetary expense of a decision
implicit cost
the indirect monetary expense of a decision that arises from a trade-off
absolute advantage
the ability to complete a task in a shorter amount of time
comparative advantage
the ability to complete a task with a lower opportunity cost than someone else
production possibilities frontier
a curve that represents the maximal production available if all resources are used efficiently
total optimization
the goal of optimizing by considering Total Cost and Total Benefits
production possibilities frontier
a curve that represents the maximal production available if all resources are used efficiently
marginal optimization
the goal of optimizing by considering marginal benefits and marginal cost
marginal benefit
the incremental change in total benefit from an additional unit of something
marginal cost
the incremental change in total cost from an additional unit of something
net benefits
total benefits minus total cost
the first equimarginal principle
the principle that states net benefits will be maximized when marginal benefits are equal to marginal cost
sunk cost fallacy
the willingness of humans to consider costs that have already happened and cannot be reverse in making future decisions
anchoring
the tendency of humans to have their valuation of a good or service influenced by seemingly unrelated mental processing of numbers
framing
a technique used by firms to increase a consumer’s willingness to pay for a good or service by offering it alongside other options
decoys
used in framing by firms as the other option that the firm doesn’t want their customer to pick even though they are offering it
social value
the value humans place on actions that do not have direct economic consequence
economic value
the value humans place on actions that have direct economic consequence
the gambler’s fallacy
the tendency of humans to see patterns and believe those patterns will stop occurring
the hot-hand fallacy
the tendency of humans to see patterns and believe those patterns will continue
information asymmetry
when one side of a transaction has more information than the other
expected value
the hypothetical value of a decision computed by considering all possible outcomes with respect to their likelihood of occurring
duopoly
a market with exactly two competing firms
game theory
a branch of economics that deals with strategic decision making
best-response functions
the mathematical representation of how firms should respond to their competitors’ decisions
strategic decision making
the act of making firm choices while considering the behavior of other firms
dominant strategies
in game theory when a single strategy does better than any other strategy
cooperative games
games in which the goals are strategically aligned between the players
non-cooperative games
games in which the goals are not strategically aligned between the players
collusive outcome
the outcome of a game when players share information or make decisions jointly
trust
the ability of players in a game to rely on the promises made by other players
rationality
the idea the players always choose the outcome that is best for them
nash equilibrium
an outcome of a game in which neither player would wish to deviate from given the strategy of the other player
mixed strategies
when no one strategy is better than all other strategies in a game
sequential game
a game that is played by taking turns
decision node
any point in a sequential game
non-credible nash equilibrium
a nash equilibrium that can be improved upon by decisions made earlier in the game
sub-game nash equilibrium
a nash equilibrium that cannot be improved upon by decisions made earlier in the game
backwards induction
a strategy in games that starts by looking at the end of the game in developing the strategies
utilitarianism
a school of philosophical thought which asserts that human decisions are made in an effort to increase satisfaction and that in such an effort those decisions are generally regarded as good for society
social welfare function
a mathematical consideration of societal happiness as some function of the happiness of each person in society
human prosperity
a general notion of the overall level of social progress
utilitarian social welfare function
a version of the social welfare function that seeks to maximize the aggregate level of social happiness by assuming each person cares for their own happiness and the happiness of others
Rawlsian Social Welfare Function
a version of the social welfare function that seeks to maximize the happiness of the individual with the least amount of happiness
the social contract
a democratically determined agreement among society as to the general rules and norms to be followed to achieve success under a social welfare function
social safety net
a form of economic security meant to prevent members of society from economic misery
social efficiency
a general notion of society maximizing its social welfare function
pareto frontier
a mathematical representation of the maximal level of societal happiness given by Economic Efficiency
diminishing marginal utility
the idea that as you consume more of a good or service the marginal utility of each incremental unit decreases
pareto efficient
an outcome is __________ if it lies on the pareto frontier
pareto inefficient
an outcome is __________ if it lies to the left of the pareto frontier
pareto improvement
a movement from a pareto inefficient position to a pareto efficient position that does not reduce any one person’s happiness
economic efficiency
efficiency that arises from buyers and sellers voluntarily engaging in transactions
first fundamental welfare theorem
competitive markets maximize economic efficiency and lead to Pareto efficient outcomes
equity vs efficiency trade-off
the generally accepted idea that to make an economy more efficient requires less equity and vice versa
second fundamental welfare theorem
any outcome can be redistributed to another Pareto Efficient outcome
Veil of Ignorance
a philosophical idea that poses decisions should be made assuming that people do not know what place in society they occupy
consumer theory
the idea that consumers maximized utility subject to a budget constraint
utility
the economic term for human satisfaction or happiness
utility function
a mathematical representation of human utility
consumption
the act of enjoying a good, service, or amenity
law of diminishing marginal returns
the idea that as consumption increases the returns of that consumption will decline
marginal utility
the incremental change in utility after a unit of consumption
indifference curves
a mathematical representation of utility levels where each bundle on a curve yields the same level of utility
budget constraint
a person’s income that restricts their ability to consume
choice set
all the possible bundles that are affordable to an individual
marginal rate of substitution
the willingness about consumer to switch consumption between two goods based on their relative level of marginal utility
optimal bundle
the bundle that maximizes utility and spends all income
reservation price
the maximum willingness to pay a consumer has for a good, service, or amenity.
demand curve
the mathematical representation of reservation prices and their subsequent quantity demand
normal good
a good who’s demand rises with income
inferior good
a good whose demand falls as income rises
complement good
goods that are often purchased and consumed in conjunction with one another
substitute good
goods that satisfy similar wants and are generally interchangeable with one another
total expenditure
the total amount of money spent on consumption of a good in the market
price elasticity of demand
the extent to which changes in price lead to changes in quantity demand along a demand curve
cross-price elasticity
the extent to which changes in the price of one good lead to changes in quantity demand for another good
income elasticity of demand
the extent to which changes in income lead to changes in quantity demand for a good