Media and Society Reading Quiz 2

ideology

a system if shared beliefs and ideas

political ideology

liberal, conservative etc

critical media studies ideology

power struggles, oppressions, capitalism, how media functions to reestablish the status quo

american dream as an ideology

hard work leads to success

neolibrialism

world view promoting the free market as the ideal way to organize society; individual responsibility over collective solutions

demystifying media

exposing hidden power structures

ideology critique

looking beyond entertainment to ask who benefits

diegetic effect

media makes ideology seem natural

patriarchy

ensuring structure of male dominance

hegemony

leadership or dominance, especially by group over others.

incorporation

the process of mainstream media taking alternative styles, removing original, meaning, and turning them into products to sell

audience studies

help us understand media consumption

audeince

group of people consume meida but dont necessarily have the same opinion or experience it the same way

prosumer

consumer and producer

passive audience

people simply believe what they watch

hypothermic needle theory

media injects information into people

active audiences

engage and respond to media

dominant reading

accepting the intended message of the media

negotiated reading

partially accepting partially challenging the message of media

oppositional reading

rejecting the intended meaning and interpreting it differently

intertextuality

when one media text incorporates elements or references from another, creating layers of meaning

media industry

an area of production that produces media

revenue

all earnings coming into a company

profit

revenue - expenses

advertising

reality TV often relies heavily on advertising revenue

consumer spending

subscription based reality tv content

mixed models

shows on cable networks like bravo combine ads with subscription fees

Fragmented Production Model (Post-Fordist production)

using people from different production companies, studios etc to come together for one project

conglomeration

when many different companies or things come together to form one large company or organization

integration

the combination of two or more elements of media

vertical integration

when a company controls multiple steps of its product from making product to selling it

horizontal integration

when a company merges with another that does the same thing at the same stage of production

oligopoly

domination of a trade by a small number of companies that work in cooperation with one another

reality tv casting

the group of people organized in a hierarchy who are involved in casting a reality tv show

behind the scene roles of casting

scouts, casting producers, assistants

hierarchical structure of reality tv casting

director, producers, assistants, scouts

reification

turning people into objects for production

thingification

anxiety and emotion becomes part of the job of a cast member

studying sideways

how education and media professionals create their own separate ideas of status and importance.

depersonalized intimacy

relationships are not real but economically motivated

neoliberal citizen

ideal subject who is enterprising, self-reliant, and responsible for managing their own risks and wellbeing with minimal reliance on government assistance

soft governance

how institutions shape behavior through encougagement, shame, and visibility

cultural pedagogy

media teaches norms and values

neoliberal citizen traits

self-sufficient, self-connecting, competitive, morally responsible for personal chances

court tv shows showing neoliberal values

they teach audiences to moralize personal responsibility and they depict the court room as a site of individual correction, not collective justice