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what is the next step once you have a research question?
form a hypothesis
theory
integrated set of principles that explain/predict events
theories help to…
organize, apply findings to real world, and generate hypotheses
what are hypotheses?
testable predictions
correlational research
examines whether two or more factors are naturally associated or if two variables are related
positive correlation
increase in one variable leads to a rise in the other variable
negative correlation
increase in one variable, the other variable will decrease, and vice versa
no correlation
a change in one variable may not necessarily see a difference in the other variable
correlation vs causation
a statistically significant relationship (correlation) is necessary, but not sufficient to determine causation
experimental research
examines variables for cause and effect
what are the two advantages experiments have over correlational research?
control and random assignment
control
the experimenter can manipulate a variable called an independent variable, which has an effect/changes another variable, called the dependent
random assignment
when the experimenter randomly assigns participants to experimental conditions; the goal is to have roughly equal groups
is it enough to just conduct an experiment?
no
replication
the ability for a researcher to collect new data to arrive at the same scientific findings as previous study
reproducibility
the ability for the original researcher to run their existing data and analyses to regenerate the same results
validity
accuracy over time
reliability
getting the same result over and over again
internal validity
degree to which we can be confident that the change in the independent variable is actually causing the change in the dependent variable
independent variable
the variable that is being manipulated in an experiment
dependent variable
variable that is measured in an experiment and is expected to vary or change based on independent variable
external validity
whether a causal relationship holds over variation in persons, settings, treatments, and outcomes
ethical conditions the IRB mandates
informed consent, beneficence, respect for others, justice, confidentiality, debriefing
why is the Tuskegee Syphilis Study a violation of ethics?
participants were deceived
social psychology
the scientific study of how people think about, influence, and relate to one another
sociology
big picture; focuses on group factors, such as race, socioeconomic status, etc
social psychology
focuses on the individual and their behaviors, feelings, and how they interact with cultural norms
social psych is the scientific study of…
social thinking, social influence, and social relations
values
things that we find important/guide us
personal values in social psychologists
their work is influenced in both obvious and subtle ways
obvious ways to be influenced
when we pick research topics (research topics change across cultures and change with time)
subtle ways to be influenced
we all have our own expectations in our personal experiences and psychological concepts contain hidden values
are values in social psych bad?
no