BSN1 PURCOM 1ST SEM

Aristotle

Greek philosopher and writer born in Stagira, Northern Greece; Teacher of Alexander the Great

Aristotle's Model of Communication

Linear model of communication; First model of communication; Speaker-centered model as the speaker is the only one active-it's the speaker's role to deliver a speech to the audience

Passive

What's the role of the speaker in Aristotle's Model?

Public Speaking

In what setting can Aristotle's model be used?

Sender

Part of a telephone a person spoke into

Channel

Telephone itself

Receiver

Part of the phone where one could hear the other person

Shannon & Weaver Model of Communication

Recognized that the process of communication could be interfered by the noise

Noise

Could also mean absence of signal

Information Source

Produced a message

Transmitter

Encoded the message into signals

Destination

Where the message arrives

Lasswell's Model of Communication

A basic framework for analyzing one way communication by asking five questions: Who? Says what? In which channel? To whom? With what effect?

David Berlo

Separated the model into clear parts and has been expanded upon by other scholars; SMCR

Osgood-Schramm Model of Communication

Circular way of messaging; Two-way street with a sender and receiver

Wilbur Schramm

Adapted the model and added the notion of field of experience to the mix; Considered one of the pioneers of the mass communications field

Field of Experience

Incorporates what is mutually understood between the sender and receiver

Semantic Barriers

Backgrounds, beliefs, experiences, and values that influence how the sender conveys a message and how the receiver interprets it

The Westley and Maclean Model of Communication

Shows that our communication is influenced by environmental, cultural, and personal factors

Environmental Factors

Factors that influence why the message is created in the first place

Gatekeeper

Editor of the message (i.e. newspaper editor)

Feedback

Return messages sent back to the sender

Sensory Experience

Ways we receive messages; Shapes the content of our future messages

Barndlund's Transaction Model of Communication

Highlights the role of private and public cues that impact our messages

Dance's Helical Model of Communication

Sees communication as a circular process that gets more and more complex as communication occurs, which can be represented by a helical spiral

Models of Communication

Purpose is to offer a visual representation of a concept with the intent of facilitating the understanding of it

Linear Communication Model

A sender encodes a message via a channel and the message is decoded by the receiver; Straight-line communication

Interactive Communication Model

Refers to the two-way method of communication with feedback; Feedback not simultaneous so it's slow and indirect

Transactional Communication Model

Depicts face-to-face interaction as a dynamic and changeable process not limited to a simple definition; Receiver and sender play the same roles simultaneously