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Rhetoric
observations of persuasive techniques and rational exchange of varying viewpoints in a text
Texts
cultural products that can be investigated for rhetoric
Context
broad influences (social, cultural, historical movements) that shape rhetoric within a text
Occasion/exigence
Specific circumstances and events that led to the need for the text
Purpose
goal of text
Rhetorical Triangle/Aristotelian Triangle
relationship among the speaker, audience, and subject in a rhetorical text
Speaker
person or group who creates the text (described more specifically than just their name but more of a description)
Persona
existence of a difference between who the speaker is in real life and who they are when delivering the speech
Audience
listener, viewer, or reader of a text
Subject
topic of the text
Rhetorical Appeals
ways of making a message appealing to an audience
Ethos
expertise, knowledge, experience, sincerity, and shared values give the audience reason for listening to the speaker on this subject (credibility)
Logos
the offering of logical thoughts and rational ideas through sources and quantitative data to appeal to an audience
Counterargument
objects or opposing views (often acknowledged to appeal to logos)
Concession
agree with the reasonableness of a counterargument
Refutation
to deny all or part of the counterargument
Pathos
appeal to emotions, values, desires, and hopes (or fears and prejudices)
Diction
writer’s or speaker’s choice of words
Denotation
word’s underlying emotional triggers and associations (connotations(
Active verbs/Clear Modifiers
verbs that carry more energy (avoid to be verbs) and modifiers that appeal to senses that increase audience’s understanding of how something looked or when it happened/frequency of event
Formal diction
energetic word choice that conforms to grammatical rules
Informal diction
energetic word choice that ties to a more conversational and casual expression
Figurative language
words or phrases that are not meant to be taken by literal definition
Allusion
brief, indirect reference to a well-known person, place, event, or literary work
Syntax
how words are arranged to form sentences
Periodic sentence
in a sentence, the main clause appears after dependent details
Cumulative sentence
in a sentence, the main clause appears before dependent details
Parallel structure
repetition of the same word, phrase, or clause for emphasis or to call attention
Antithesis
introduction of contrary ideas in a sentence to dramatize central purpose
Composition
arrangement of visual aspects on a page containing rhetorical meaning
Background/Lines/Color
all carry meaning in what tone, movement, and mixing of messages
Focus
high focus indicates easy visibility and emphasis; low focus indicates openness to interpretation
Shape
sharp shapes indicate aggression, directness; rounded shapes indicate gentleness and softness
Foreground/Framing
elements in the foreground indicate they are of utmost importance; framing indicates what elements are and are not as important
Argument
process of reasoned inquiry and rational discourse seeking common ground
Claim
essential piece of argument which puts forward a proposition, stating the main position of an argument
Claim of fact
claim asserting that something is factual or not true without a simple observation at data
Claim of value
claim arguing that something is good/bad, right/wrong, desirable/undesirable
Claim of policy
claim asserting a proposition of change in a local or far-reaching issue
Anecdotes
stories about other people told about or researched that can be used as persuasive evidence in an argumentative essay
Quantitative Evidence
evidence that includes statistical information with numbers/graphs/data analysis to prove an argument
Induction
the use of specific cases and facts to draw a broader conclusion
Deduction
the use of a general statement mixed with a specific case to draw a conclusion
Syllogism
logical structure that uses the major/minor premises of deductive reasoning to reach a logical conclusion
Logical Fallacy
vulnerabilities in an argument caused by faulty reasoning or incorrect use of evidence
Red Herring
occurs when a speaker skips to a new and irrelevant topic to avoid the topic of discussion
Ad hominem fallacy
very common red herring in which the topic is switched to the character of the opposing speaker without relevance
Faulty analogy
focuses on irrelevant similarities between two things
Straw man fallacy
most common fallacy- a speaker deliberately chooses a deliberately poor example to refute an opponent’s viewpoint
Either/or fallacy/False dilemma
speaker presenting two extreme options as the only possibilities without considering middle ground options
Hasty generalization
inadequate evidence to support a particular conclusion
Circular reasoning
repeating the claim as a way to provide evidence (not really evidence)
Post hoc fallacies
incorrect to claim something is a cause just because it happened earlier
Appeal to false authority
when a person with no expertise on the topic is cited as an authority
Ad populum fallacy/Bandwagon appeal
the notion that everybody’s doing it, so it must be a good thing to do
Narration
pattern of development that recounts a series of events from personal experience or reading/observation
Description
pattern of development that evokes the senses by painting a picture
Process analysis
pattern of development that provides a clear explanation of how something works, how to complete a task, etc.
Exemplification
pattern of development providing a series of facts and cases to give concrete expression to general ideas
Comparison and contrast
juxtaposition of two things to highlight their similarities and differences
Definition
a pattern of development that defines a well-known idea (such as success) to establish common ground on abstract terms
Cause and effect
a pattern of development analyzing the causes of an effect or vice-versa
Synthesis
process of bringing together many different sources to construct a clear, precise argument
Closed thesis
statement of the argument’s main idea, previewing the major points the writer intends to make
Open thesis
thesis that does not list all the points it intends to cover in an essay
Counterargument thesis
thesis that immediately summarizes the counterargument and then addresses the main idea