answering questions

how to include context

market

objectives

product

situation

10 marker structure

definition

point+ context

counterpoint: poimt + context

judgement: does it dpened on factors, would it be different longterm, do you have all info needed

12 marker structure

definition

point + context

counterpoint: point + context

judgement

extra mark analysis and judgement

20 mark structure

define key terms in question

point context some judgement

2 advantages

2 disadvantages

AJIM

what does AJIM stand for

answer

justify

it depends on

most important issue business should consider

Conclusion structure

In conclusion, although [factor A] presents strong advantages in certain contexts, [factor B] may have a more significant long-term impact depending on the business's objectives, industry, and market conditions. The final outcome often depends on variables such as the size of the business, the level of competition, and how effectively strategies are implemented. Therefore, a balanced and flexible approach is often the most effective for sustained business success."

tip to fulfil ao1

apply theory/models like Ansoff, SWOT, Boston Matrix, elasticisity

how to show counter balance

look at pros vs cons

long term vs short term

internal vs external