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Argument
An attempt by two or more people to influence each other. It does not have to involve yelling or fighting.
Three basic goals of an argument
Change someone's mood, mind, or willingness to act.
Ethos
An appeal based on character and credibility, making the audience see the speaker as trustworthy.
Pathos
An appeal based on emotion that tries to influence how the audience feels.
Logos
An appeal based on logic, reasoning, facts, or evidence.
Most powerful appeal
Ethos, or character.
Phronesis
Practical wisdom demonstrating experience and good judgment.
Arete
Virtue, showing good character and values.
Eunoia
Disinterest or caring, indicating that the argument benefits the audience.
Goldilocks technique
Finding the appropriate middle amount instead of extremes.
Rhetorical virtue
A quality that enhances a speaker's persuasiveness or trustworthiness.
Tactical flaw
A small weakness admitted to enhance credibility.
Disinterest
Arguing for the other person's benefit rather than your own.
Reluctant conclusion
Presenting one's conclusion as if it is not desperately desired.
Practical wisdom
Showing experience rather than just making claims.
Commonplace
An idea already accepted as true by the audience.
Enthymeme
An argument with part of the reasoning left unstated.
Deduction
Reasoning from a general rule to a specific conclusion.
Induction
Reasoning from specific examples to a general conclusion.
Forensic rhetoric
Rhetoric about the past, focused on blame.
Demonstrative rhetoric
Rhetoric about the present, focused on values.
Deliberative rhetoric
Rhetoric about the future, focused on choices.
Kairos
Seizing the right occasion for an argument.
Redefinition
Changing the meaning of an issue to support an argument.
Code grooming
Using relatable language for the audience.
Decorum
Speaking and acting in ways that fit the expectations of the audience.
Classic argument structure
Narration, division, proof, and refutation.
Tactical foul
A move that undermines an argument's effectiveness.
Logical fallacy
A flaw in reasoning that weakens an argument.
Ad hominem
Attacking the person instead of their argument.
Consensus
An agreement both parties accept.
Argumentum a fortiori
An argument from strength.
Stance theory
Defending yourself with fallback positions.
Virtuous mean
Balanced quality between two extremes.
Figure of speech
A nonliteral way of expressing an idea.
Trope
A rhetorical turn or change in meaning.
Rhetorical question
A question asked for effect, not expecting an answer.
Concession
Acknowledging a point made by the other side.
Purpose of commonplace
Building an argument on something the audience believes.
Heinrichs's main lesson
Effective argument involves understanding one's goal, audience, timing, emotions, character, and reasoning.