Digital Marketing Essentials QUIZ 2:

Single product landing pages should include all of the following except:

a. call to action

b. product images

c. links, images, and info about other products

d. familiar color scheme and logo

c. links, images, and info about other products

A trust symbol is:

a. any symbol, icon, image, or small statement communicating to the user that the site is legitimate

b. none of these

c. an icon provided by the site owner that must be on the shopping cart page

d. a snippet of code that is added to the HTML of the landing page

a. any symbol, icon, image, or small statement communicating to the user that the site is legitimate

The recommended method for adapting content to all screen sizes is to:

a. use responsive web design

b. create separate URLs for mobile devices

c. use random assortment content coding

d. serve different content to different screen sizes

a. use responsive web design

Which of the following is NOT a technical constraint of mobile devices compared to a desktop computer?

a. fingertips are less precise than mouse icons for clicking content

b. mobile devices typically load websites more slowly

c. it is more difficult to type on a mobile device

d. mobile devices make scrolling more difficult

d. mobile devices make scrolling more difficult

To cater to the needs of different audiences, a website should:

a. appeal to new customers at the expense of existing customers

b. dedicate equal space on the homepage to each audience

c. include multiple calls to action on each page

d. provide content and/or navigation links wanted by as many groups as possible

d. provide content and/or navigation links wanted by as many groups as possible

The "Why" question of the Three Questions design framework is:

a. why should I care about you?

b. why should I pick you?

c. why should I buy online?

d. why are you better than your competitors?

b. why should I pick you?

Which of the following best describes Oli Garner's principle of continuance?

a. if a user stops somewhere in the middle of the conversion process, the use should be able to pick up where he or she left off rather than having to start the process over

b. users should experience a uniform, continuous interaction with the website across all devices

c. once a conversion has been achieved, the user should receive the response within 24 hours

d. once the user has completed a target action, the user knows the action is done and is encouraged to take additional action

d. once the user has completed a target action, the user knows the action is done and is encouraged to take additional action

Which of the following is NOT a principle of Steve Krug's design for usability paradigm?

a. use a sans serif font

b. make it obvious what's clickable

c. follow website conventions

d. eliminate distractions

a. use a sans serif font

The ultimate test of the quality of a website's design is:

a. how easily users can find what they're looking for

b. how entertaining and enticing the content is for users

c. whether the website produces a high conversion rate

d. whether the website looks professional to users

c. whether the website produces a high conversion rate

Which of the following should go in the upper fold of a lead generation landing page?

a. disclaimers

b. extensive content

c. phone number

d. link to terms and conditions page

c. phone number