KKP 5B 7ps marketing mix-place and promotion

place

relates to how a business distributes its products to customers

distribution channel

The chain process of how a product goes through to get from producer to consumer

three distribution chains:

1. producers to wholesalers to retailer to consumer

2. producers to retailer to consumer

3. producers to consumers

promotion

is the marketing communication used by a business to inform, promote and remind its target market about its products

promotion methods:

public relations, personal selling, direct marketing, sales promotion and advertising

promotion method: advertising

is creating a message to publicly promote a business products

promotion method: sales promotion

is providing customers with short term incentives to promote a trial or use of a product

promotion method: direct marketing

is selling products straight to the public

promotion method: personal selling

personal selling involves a sales representatives meeting a customer in person and selling the business's product

promotion method: public relations

communicating an intended message and building strong relationships with stakeholders