Attitude

What company originally published Attitude magazine?

Northern & Shell

What is a key feature of Attitude magazine's distribution model?

It has global editions, allowing distribution beyond a British target audience.

What types of content does Attitude magazine focus on?

Global travel, other cultures, and global LGBTQ issues.

How did Northern & Shell's financial situation affect their publishing strategy?

They began selling off assets like TV channels and newspapers due to financial struggles.

What significant change occurred in the ownership of Attitude magazine?

Stream Publishing bought Attitude from Northern & Shell.

What is the estimated monthly user traffic for the Attitude website?

Approximately 1.7 million users.

How many followers does Attitude have across social media platforms?

Over 1.2 million followers.

What is the significance of high-profile celebrity interviews for Attitude magazine?

They help maintain brand identity and serve as a unique selling point.

What is the average monthly sales figure for digital copies of Attitude magazine?

Over 11,000 copies.

Who is the current Managing Publisher of Stream Publishing?

Darren Styles.

What was Darren Styles' motivation for purchasing Attitude magazine?

He believed offering niche LGBTQ magazines was important due to their scarcity.

What advertising opportunities does Attitude provide to brands?

They sell banner adverts and sidebar adverts on their website.

What was the first royal interview conducted with a magazine?

An interview with Prince William by Attitude magazine.

How does Attitude magazine target a modern audience?

Through social media engagement and content relevant to global LGBTQ issues.

What challenges does Attitude face in certain countries regarding its print version?

In several countries, being part of the LGBTQ community is illegal, preventing print sales.

What was the previous title owned by Darren Styles before Attitude?

Winq, a Netherlands-based gay magazine.

What is the importance of the digital editions of Attitude magazine?

They allow for broader distribution and accessibility to a global audience.

What type of content is heavily featured in both digital and print editions of Attitude?

Celebrity news and interviews.

What does the existence of digital editions for phones and tablets signify for Attitude?

It targets a modern audience that spends more time on converged technology.

What is the impact of social media on Attitude's audience reach?

It broadens their audience to include international readers.

What kind of articles does Attitude publish?

Articles that offer stories about global LGBTQ issues and cultures.

How does Attitude magazine reflect Hesmondhalgh's ideas about minimizing risk?

By creating global editions, it minimizes risk associated with a limited target audience.

What type of content does Attitude's website prioritize for its audience?

Content that features familiar names and high-profile interviews to attract readers.

What is the primary goal of Attitude Magazine's online content?

To drive traffic to the website and increase revenue through advertising.

What type of integration allows Steam Publishing to create and distribute their own products?

Vertical integration.

What is the purpose of the Attitude Magazine Foundation?

To raise money and fund support for LGBTQ communities and charities.

How does Attitude Magazine challenge Curran & Seaton's theory about companies?

By demonstrating a commitment to giving back to LGBTQ communities rather than solely focusing on profit and power.

What stereotype does Attitude Magazine's content reflect regarding its primarily male audience?

The stereotype that men are not very emotional.

What was the purpose of the 'Attitude Pride at Home' festival?

To provide an alternative during the COVID pandemic when in-person pride festivals were not possible.

What type of content does Attitude Magazine often use to attract readers?

Clickbait article headlines designed to highlight salacious or risky content.

What challenges does Attitude Magazine face regarding social media regulation?

There are no real checks on social media, making regulation difficult.

How does Attitude Magazine's website design cater to its male audience?

By being simple, easy to read, with small chunks of text, large images, and lots of white space.

What is a significant aspect of the content published by Attitude Magazine?

Much of it is factual and avoids deep emotional responses.

What advertising opportunities does Attitude Magazine leverage through its website?

Competitions, promotions, and social media advertisements.

How does Attitude Magazine ensure its content is accessible to LGBTQ communities in various countries?

By using online technology to bypass traditional forms of regulation and censorship.

What is the significance of social media posts for Attitude Magazine?

Every post redirects viewers back to Attitude's website.

What is a common criticism of social media platforms in relation to LGBTQ content?

They often fail to effectively tackle hateful or discriminatory comments.

What type of content is often featured in Attitude Magazine that aligns with its audience's interests?

Content featuring 'scantily clad' male models.

What is the impact of algorithms on Attitude Magazine's content visibility?

They can censor content to target specific audiences.

What does the term 'horizontal integration' refer to in the context of Attitude Magazine?

The strategy of absorbing competition into their own company.

What is a potential issue with the audience's engagement with Attitude's social media posts?

Not everyone who engages is supportive of LGBTQ communities.

What does Attitude Magazine do to reflect current social and cultural contexts?

They create content that engages with ongoing events and issues affecting the LGBTQ community.

How does Attitude Magazine's content strategy reflect on the male audience's reading habits?

It assumes that men are less likely to read extensively compared to women.

What is one way Attitude Magazine maintains its independence?

By not being owned by a conglomerate.

What is the significance of the 'cost-per-click' advertising model for Attitude Magazine?

It generates revenue based on user engagement with advertisements.

How does Attitude Magazine's approach to emotional content differ from traditional media?

It focuses more on factual content rather than emotional storytelling.

What age group does Attitude primarily target?

Men aged 25-55.

How does Attitude Magazine cater to its target audience's nostalgia?

By focusing on retro 90s fashion, music, film, and pop culture.

What is one reason Attitude might limit political content on its website?

To appeal to an older audience that may be more interested in political issues.

What type of events does Stream Publishing run to build brand identity?

The Attitude Award.

What is the significance of the choice of social media platforms like Facebook and Twitter for Attitude?

It suggests that the target audience is within the 25-55 age range, as younger audiences often prefer platforms like Snapchat and TikTok.

What does the presence of high-end brand advertisements in Attitude indicate about its audience?

The audience is likely to be reasonably middle-class with disposable income.

How does Attitude represent men in its content?

Men are presented as powerful, successful, and wealthy.

What type of physical representation of men is prevalent in Attitude's imagery?

Images of strong, muscular, and broad men, often including topless photos.

What demographic does Attitude's content primarily appeal to?

A metrosexual audience of 'aspirers' who focus on looking good and building muscle.

What is the role of informative and educational content on the Attitude website?

It provides audiences with valuable information while also entertaining them.

How does Attitude Magazine fill a niche in the market?

By targeting LGBTQ audiences with content specifically aimed at their interests.

What ethical approach has Stream Publishing adopted?

They have set out their own ethics policy to self-regulate and avoid controversy.

What is the impact of limited interactive content on the Attitude website?

It may reflect the slightly older target audience's preferences.

How does Attitude's content address social justice issues?

There are articles that discuss social justice stories relevant to their audience.

What is the significance of the magazine's focus on factual content?

It aligns with the typical emotional values of content aimed at a male target audience.

What does the term 'aspirers' refer to in the context of Attitude's audience?

Individuals who aspire to a certain lifestyle, often associated with metrosexuality.

How does Attitude Magazine's content relate to the experiences of its audience?

It aims to provide comfort by showing that others share similar experiences.

What does the use of syndication of global content suggest about Attitude's audience?

It indicates an attempt to appeal to a global male audience.

What is the overall representation of men in Attitude's articles?

Men are often depicted in a way that emphasizes strength and success.

What does the presence of topless photos in Attitude signify?

It reflects societal standards of male beauty and hypermasculinity.

What type of content is scarce in the online magazine market targeted at LGBTQ audiences?

Interactive content.

How does Attitude's approach to nostalgia differ from other magazines?

It engages its audience through familiar cultural references from the 90s.

What is the primary focus of representation in the magazine Attitude?

The representation primarily focuses on gay men rather than the entire LGBTQ community.

What issues does Attitude address in its articles?

Attitude addresses issues such as racism, homophobia, transphobia, and the emotional impacts of coming out.

How does Attitude represent gay men compared to other members of the LGBTQ community?

Attitude represents gay men in a regular, positive, powerful, and normalized way, while other groups like lesbians and transgender individuals are often underrepresented.

What kind of language is predominantly used in Attitude magazine?

Attitude uses formal, complex language rather than slang or colloquialisms, indicating a target demographic that is likely more educated.

How are men portrayed in terms of masculinity in Attitude?

Attitude includes articles about men who behave in a more effeminate way, challenging traditional masculine representations.

What demographic does Attitude primarily target?

Attitude primarily targets gay men, as indicated by the focus on stories about the LGBTQ community and gay celebrities.

What is the implication of the lack of stories about families in Attitude?

The lack of stories about families or having kids implies that the audience is primarily single or child-free.

How does Attitude depict other cultures, particularly African countries?

Attitude often represents other cultures negatively, portraying them as homophobic and discriminatory, which reflects a biased perspective.

What visual elements are prevalent in Attitude's representation of LGBTQ issues?

Attitude includes lots of rainbow imagery, symbolizing LGBTQ pride and representation.

How does the staff composition at Attitude influence its representation of sexuality?

Most of the staff at Attitude are part of the LGBTQ community, which allows for more sympathetic and diverse representations of sexuality.

What is the significance of the representation of gay men in Attitude compared to other media?

Attitude fills a niche gap in the market by providing regular and positive representation of gay men, who are often under or misrepresented in other media.

What kind of stories does Attitude include about gay celebrities?

Attitude includes stories about gay celebrities like Elton John and Dan Howell to appeal to its gay male audience.

How does Attitude challenge dominant ideologies of gender?

By representing men in a victimized way and including effeminate behaviors, Attitude challenges traditional dominant ideologies of masculinity.

What is the overall tone of the articles about emotional impacts in Attitude?

The articles explore the emotional impacts of coming out and how it affects relationships, indicating a focus on personal experiences.

What is the potential audience perception of the magazine's focus on gay men?

Some audiences may feel that the magazine neglects other members of the LGBTQ community, focusing too heavily on gay men.

How does Attitude's entertainment content reflect its audience's lifestyle?

The entertainment content is centered around fun and holidays, suggesting that the readers are carefree and enjoy a leisure-focused lifestyle.

What does the representation of LGBTQ issues in Attitude suggest about the cultural context?

The representation reflects the cultural and political contexts of gay rights, particularly in relation to the British audience.

What is the implication of the magazine's focus on political stories?

The emphasis on political stories indicates a desire to engage with reformers who want to change societal views on LGBTQ issues.

How does Attitude's portrayal of men differ from traditional media portrayals?

Attitude sexualizes men in a way that is unusual for media, where women are typically the focus of sexualization.

What impact does the magazine's representation have on the LGBTQ community?

The magazine's representation can empower gay men by normalizing their experiences and identities in a positive light.

What does the term 'reformers' refer to in the context of Attitude?

'Reformers' refers to individuals or groups who seek to change societal norms and attitudes towards LGBTQ issues.

How does Attitude's representation of sexuality contribute to its market position?

By providing a sympathetic and diverse representation of gay men, Attitude fills a gap in the market where they are often underrepresented.

What does the magazine's approach to representation suggest about its target audience's values?

The magazine's approach suggests that its target audience values inclusivity, representation, and a broader understanding of masculinity.