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Public opinion
shared views on a common topic for a specific group of people
Public policy
actions and choices of government in response to issues
Political socialization
process where people acquire their own political beliefs
Public agenda
set of issues widely said as important by people
Mass media
means of communication that provide information to wide audience
Propaganda
statements meant to influence public opinion or promote a cause or viewpoint
Poll
a survey of people scientifically selected to provide opinions about something
Sample
group of people who take part in a poll
Random sample
sample taken randomly out of everybody that applies
Sampling error
margin of error for a poll
Bias
error which leads the poll to lean to one side more than the other
Objectivity
freedom from bias and outside factors
Exit poll
surveys randomly selected people as they leave after they turned in their ballot
Aggregation
a group, body, or mass composed of many distinct parts of individuals
Special interest group
an association of people that hold similar thoughts
Political Action Committee (PAC)
organization created to raise and contribute money for campaigns of political candidates
Trade association
represents certain industries or parts of industries
Labor unions
groups of workers that do the same job or work in related industries
Endorse
publicly declare support
Lobbying
contacting a public official to support the group's interests
Grassroots
lowest level of organization or society
Political party
an organization that tries to elect its members to public office
Political spectrum
continuum of political beliefs from conservative to liberal
Nomination process
naming of candidates for elective offices
Electorate
body of people entitled to vote
Ideologies
the integrated assertions, theories, and aims that make up a social or political program
One party system
single party controls government
Two party system
two major parties compete to control the government
Multiparty system
multiple parties compete for control of government
Third party (minor party)
a political party in a two party system that is not one of the 2 main parties
Independent candidate
candidate not associated with any party
Independent voter
not bound by a political party
Precinct
smallest unit for administrating elections and local voting
Ward
voting district made up of several precincts
Soft money
money given to a party not a specific candidate
Hard money
money donated to an individual campaign
Write-in candidate
how a candidate can run for election without the petition process, usually an independent or person challenging the petitioned in candidate
Caucus
meeting of party members who select their candidate
Direct primary
party's candidate for office is chosen directly by voters
Closed primary
only voters registered in a party can vote who the candidate is
Open primary
any registered voter may vote for who the candidate is
Plurality
candidate has more voters than any other potential candidate
Absentee ballot
ballot submitted on or before election day by a voter who cannot be present on election day
Apathy
lack of interest or engagement in the political process
Incumbent
current holder of a political office
Factors affecting poll accuracy
The randomness, bias, and response.
Interest groups
An association of people that hold similar views and represent those views to influence public policy and the public agenda.
Types of interest groups
Agricultural, business, labor, cause-based, societal, professional, and endorsing candidates.
Cause-based groups
Groups that promote a cause instead of the interests of a segment of society, such as Mothers Against Drunk Driving.
How interest groups work
They work towards goals by showing support for their cause, raising funds, encouraging participation, and supplying information.
Methods used by interest groups
Lobbying, informing public opinion, and filing lawsuits.
Public good served by interest groups
Pros: support and give minority groups a voice. Cons: can impact even with a small group and may not focus on broader social needs.
Interest groups and public opinion
Public interest groups work to influence public opinion by promoting causes to sway people's opinions.
Political parties
Organizations that try to elect their members to public office so that their views can become public policy.
Beliefs of liberals
Support government action to change social, political, or economic policies that are believed to be unfair.
Beliefs of conservatives
Support limited government, lower taxes, and traditional social values.
Beliefs of moderates
Represent a happy medium between liberal and conservative views.
Barriers to 3rd parties
Lack of support or funding.
Impact of 3rd parties on US elections
They are effective at letting government know what people care for or provide an alternative for voters dissatisfied with main candidates.
Benefits of the US 2 party system
Filters out extreme ideas, provides stability, represents a wide range of people, and allows voters to rely on party 'brands'.
Weaknesses of the US 2 party system
Lack of discipline and unity, potential skewing of views by interest group donations, and focus on political gain.
Organization of political parties
Political parties are organized to gain support and uphold promises to help the community.
Democratic Party
More liberal.
Republican Party
More conservative.
Libertarian Party
Advocates for a weaker government.
Green Party
Focuses on ecological wisdom, social justice, and grassroots democracy.
Groups likely to vote Democratic
Minorities, northern residents, teachers, and people of color.
Groups likely to vote Republican
White, men, older individuals, and southern residents.
Similarity and difference between political parties and interest groups
Both aim to influence public policy, but political parties seek to elect members while interest groups focus on specific issues.
Open primaries
Elections where any registered voter can vote for either party's primary election.
Closed primaries
Elections where only people registered as party members can vote.
Caucuses
Meetings of party members to decide who wants to run for office.
Campaign organization
A campaign is organized by a lot of people with different roles.
Campaign financing
Financed through support by individuals, special interest groups, political parties, and public funds.
Candidate selection
Candidates are chosen through primaries or caucuses.
Factors influencing voting behavior
Party identification, issues, candidate's background, voters' background.
Importance of primary elections
Helps parties choose their candidates when multiple people want to run for the position.
Campaign strategy in primaries vs. general election
Candidates campaign differently to gain momentum in early primaries.
National nominating convention
Main task is to choose the party's candidates for president and vice president.
General election vs. special election
General elections are standard elections, while special elections are held to fill unexpected vacancies.
Buckley v. Valeo ruling
Supreme Court ruled that mandatory limits on campaign expenditure were unconstitutional.
Platform
Parties' stands on important issues and their general principles.
Focus group
A smaller gathering of people to give insight on certain issues, representing a larger group.
Swing states
States that can influence the outcome of an election and do not have a consistent party preference.
Stump speech
A speech a candidate makes repeatedly as they travel.
Negative campaigning
Purposefully spreading negative information to change public opinion.
Sound bite
A clip taken from a video of someone's campaign.
Demographic
The people someone is trying to influence.
Federal Election Commission (FEC)
Oversees all campaigns and enforces election laws.
Party-building activities
Spending unlimited sums of money on activities that do not support specific candidates.
Issue ads
Ads focused on specific issues such as taxes, gun control, or abortion.
Leadership PACs
Political action committees headed by the candidate.
527 group/Super PAC
Non-profit organization that can raise unlimited funds for political activities.
Stand by your AD disclaimer
Statement indicating that you got paid to create the ad.
Poll workers and watchers
Individuals who assist in the administration of elections.
Redistricting
The process of redrawing electoral district boundaries.
Gerrymandering
Manipulating district boundaries to favor one party over another.
Bipartisan Campaign Reform Act
Legislation aimed at regulating campaign financing.
Federal Election Campaign Act
Law that regulates campaign financing and spending.
Voting Rights Act
Legislation aimed at eliminating various forms of voting discrimination.