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Business objectives
the aims or targets that a business workds towards
profit
the surplys after total costs have been subtracted from revenue
market share
the percentage of total market sales held by one brand or business
stakeholder
any person or group with direct interest in the perfromance and activities of a business
Internal stakeholders
are individuals or groups who work within or own the business. They have a direct interest in the performance and activities of the business
External Stakeholders
are individuals or groups who are seperate from the business but have a direct interset in the performance and activities of the business