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Objectives and outcomes
Objective - what the study wants to find out
“Does taking multivitamins improve well-being?”
Outcomes - how the answer is measured
Primary - main result e.g. pain relief)
Secondary - other info (e.g. side effects)
Surrogate outcomes
short cues used instead of waiting for full clinical results
Faster and easier to measure
E.g. surrogate outcome is blood pressure and the real outcome is heart attack/stroke
Don’t always guarantee the real outcome will improve
Types of data
Numerical
Continuous (e.g. blood pressure)
Discrete (e.g. number of siblings)
Categorical
Nominal (e.g. blood type)
Ordinal (e.g. pain scale 1–5)
Data collection
Clinical Data
Collected with tools/instruments (e.g. blood tests, BP monitor)
More objective
Self-Reported Data
Collected by asking the patient (e.g. diet diaries, surveys)
Easy to collect but can have recall or response bias
Interviews
Standardised: Same questions, same way
Non-standardised: More open or flexible
Useful for attitudes or personal experiences
Questionnaires
Collect demographics and behaviours - compare to other populations
Formats: paper, online, face-to-face
Use validated tools for better accuracy
Types of questions
Open: “What are your thoughts?” (detailed answers)
Closed: “Yes/No” or multiple choice
Double-barrelled: Asking two things at once
Leading questions: Push for a certain answer
Scales for responses
Likert scale - scale (1-5, agree-diagree)
Semantic differential - (painful - painless)
visual/numeric scales - for pain, mood
Reliability and validity
Reliability = consistency
Do you get the same result if repeated?
Types:
Inter-rater: Do different people get the same result?
Test-retest: Same result at different times?
Validity = accuracy
Does the tool measure what it’s meant to