MIL LESSON 4 ( TYPES OF MEDIA)

Types of Media

• Traditional Media

• New Media

• Social Media

• Mobile Communications Technology

• Indigenous Media

TRADITIONAL MEDIA

• Media introduced to the market prior to the invention of the Internet.

-Print Media

-Broadcast Media

-Film/Cinema

Print Media

→ newspapers, magazines, comics, books.

Broadcast Media

→ electronic media that uses

electricity and technology to deliver information.

Film/Cinema

→ movies that carry audiovisual messages

and are usually projected onto aa huge screen in movie

houses.

NEW MEDIA

• also known as Digital media.

• Media that developed when the use of computer technology became ordinary and common in most parts of the world.

• Encompasses computer-originated and usually Internet-delivered information.

• Mobile technology and any kind of ICT products/systems are considered part of new media

ex.) tablet, CD &DVD, computer, cellphone, email, gaming device, portable device, MP3 player, TV

SOCIAL MEDIA

• Developed as a subcategory of new media.

• Internet-maintained computer programs that could be installed in personal computers or portable devices.

• Sole purpose is to connect with other people using the same platform.

ex.) youtube, twitter, facebook, instagram, tiktok, snapchat, spotify, etc.)

MOBILE COMMUNICATIONS TECHNOLOGY

• A smartphone is a combination of different media technology and products gone portable.

• Originally invented to enable long distance communication, the phone is now equipped with operating systems similar to computers and laptops.

• The tablet—a mobile version of a laptop.

MEDIA CONVERGENCE

• Convergence is the combination of various elements to create a new whole.

• It literally means an intersection, or a meeting of distinct forces.

Jenkins’ Five Types of Convergence

1. Technological Convergence

2. Cultural Convergence

3. Organic Convergence

4. Global Convergence

5. Economic Convergence

Technological Convergence

• Perhaps the most common way to point out convergence in action. The lines of traditional media types blur as technology makes it possible for media content to be supported on media types and platforms​. Television shows and radio programs, for instance, are no longer exclusively accessible via television sets and radios.

Cultural Convergence

• Includes a number of key aspects of cultural convergence. One is the “flow” of stories from one format to another​, which can be seen in adaptations such as the Mars Ravelo print comic books being adapted into television series and films.

Organic Convergence

It can be seen in cases where a person is using their smartphone to send messages or browse the Internet while watching television, or reading a newspaper while a radio program plays in the background.

Global Convergence

Is an arguably inevitable effect of media bridging the gap

between geographically distant cultures and people is having these cultures influence each other.

Economic Convergence

This type of convergence arose in the late 1990s and 2000s. Media companies and properties became visibly profitable and prominent enough to catch larger companies’ attention. These days, it is not unusual for a parent company to have stakes in many different media industries.

Media Effects

Third – party Theory

People think they are more immune to media influence than others.

Reciprocal Effect

When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self-consciousness, which affects our actions.

Boomerang Effect

It refers to media-induced change that is counter to the desired change.

Cultivation Theory

George Gerbner

It states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world.

Movie Classification Ratings

• G - viewers of all ages are admitted

• PG - viewers below 13 years old must be accompanied by a parent

• R-13 - only viewers who are 13 years old and above

• R-16 - only viewers who are 16 years old and above

• R-18 - only viewers who are 18 years old and above

• X - x-rated films are not not suitable for public exhibition