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Alliteration (d)
Repetition of a consonant sound at the start of words to draw attention and create emphasis.
Alliteration (e)
"Little Lucas left in limbo."
Gains attention
Alliteration (a)
Anecdote (d)
A short personal story used to illustrate a point or connect with the reader.
Anecdote (e)
"Three years ago my brother was killed by a reckless driver."
Creates human connection
Anecdote (a)
Appeal to family values (d)
Suggests that protecting family relationships and safety is important.
Appeal to family values (e)
“This crime would never have occurred in a stable family environment.”
Triggers emotional concern
Appeal to family values (a)
Appeal to fear and insecurity (d)
Warns that harm or danger will occur if the audience does not agree.
Appeal to fear and insecurity (e)
“The city is becoming unsafe due to rising crime rates.”
Plays on fear
Appeal to fear and insecurity (a)
Appeal to the hip-pocket nerve (d)
Suggests financial loss or savings as a reason to agree.
Appeal to the hip-pocket nerve (e)
“Households are losing money because of unnecessary rates.”
Creates financial anger
Appeal to the hip-pocket nerve (a)
Appeal to loyalty and patriotism (d)
Encourages support for a group
Appeal to loyalty and patriotism (e)
“We must teach students to value Australian history.”
Evokes pride
Appeal to loyalty and patriotism (a)
Appeal to tradition and custom (d)
Suggests traditional practices should be preserved because they have value.
Appeal to tradition and custom (e)
“Businesses should close on ANZAC Day out of respect.”
Shows respect
Appeal to tradition and custom (a)
Attacks and praise (d)
Criticises or compliments a person or group to strengthen an argument.
Attacks and praise (e)
“The CEO of this bank is both immoral and unethical.”
Strengthens argument
Attacks and praise (a)
Clichés (d)
Overused expressions that are familiar and easily understood.
Clichés (e)
“Don’t judge a book by its cover.”
Feels familiar
Clichés (a)
Emotive language (d)
Words that provoke an emotional response.
Emotive language (e)
“Helpless animals are suffering needlessly.”
Provokes emotion
Emotive language (a)
Evidence (d)
Use of facts
Evidence (e)
“Victorians spend $3.8 billion a year on takeaway.”
Increases credibility
Evidence (a)
Exaggeration, overstatement and hyperbole (d)
Exaggerates for dramatic impact
Exaggeration, overstatement and hyperbole (e)
“The reigning soccer champions were completely destroyed in last night’s epic battle.”
Adds drama
Exaggeration, overstatement and hyperbole (a)
Generalisation (d)
A broad statement claiming something is true for most people or situations.
Generalisation (e)
“Generation Y are spoiled and lazy.”
Appeals to stereotypes
Generalisation (a)
Graphs and diagrams (d)
Visual presentations of information used to support an argument.
Graphs and diagrams (e)
"(Visual example: chart of sports injuries by type)"
Shows data clearly
Graphs and diagrams (a)
Inclusive language (d)
Uses words like “we”
Inclusive language (e)
“We need to work together to fix this.”
Builds belonging
Inclusive language (a)
Metaphor and simile (d)
Compares one thing to another to create vivid imagery.
Metaphor and simile (e)
“The pressure was a ticking time bomb.”
Makes it vivid and engaging
Metaphor and simile (a)
Pun (d)
A play on words used to create humour or highlight meaning.
Pun (e)
“Koala cull is un-bearable for animal activists.”
Engages with humour
Pun (a)
Reason and logic (d)
A rational argument supported by evidence and explanation.
Reason and logic (e)
“If we don’t have the resources to support an increased population, we can’t sustain this level of immigration.”
Shows fairness
Reason and logic (a)
Repetition (d)
Repeating words or phrases to emphasise an idea.
Repetition (e)
"I have to practice my times tables over and over and over again.”
Emphasises ideas
Repetition (a)
Rhetorical question (d)
A question with an implied answer
Rhetorical question (e)
“Do we really want our streets to become unsafe?”
Leads to agreement
Rhetorical question (a)