marketing mix and ansoffs matric (global)

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Last updated 9:16 AM on 4/7/26
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4 Terms

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Marketing mix

Price- Adjusting pricing in global marketing to align with level of income in different regions and the costs of producing products

Product- may need to adjust to meet the cultural needs of a market

Promotion- to match the language of consumers and ensuring it is relevant to their culture without causing offence

Place- relevant way consumers buy products, correct distrubution channel, online

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Ansoffs matrix- 4 different strategies for growth

Entering into new markets

Take existing product and put into martket

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