Price Management

2025

Name 5 goals of Price Strategy

Economic Logic: Market Share vs. Profit

Profit sharing is more important because profit is the only fuel for innovation. Market share is more important because it promotes network effects that ultimately drive competitors out of the market and create the opportunity for monopoly revenues.

Strategic Targets: Profit vs. Sales

Price Strategy Definition

balanced and holistic action- and goal-concept which is in line with long-term marketing- and company-goals