paper 1 revision terms

Pathos

Making the audience feel something.

Ethos

Using a trusted person to endorse a product or idea.

Logos

Using facts or numbers to persuade.

Aspirational imagery

Imagery that depicts an idealized or perfect lifestyle.

Subliminal message

A hidden message embedded in the image.

Target audience

The intended group of people the advertisement is trying to reach.

Caricature

A representation of a person with exaggerated features for comic effect.

Speech balloon

A bubble containing words to indicate what a character is saying.

Visual metaphor

A picture that represents something else.

Irony

The opposite of what is expected.

Panel sequence

The order in which the panels of a story are presented.

Satire

Humor used to critique or make a statement about a serious issue.

Parody

A humorous imitation of something.

Caricature (Political)

An exaggerated depiction of a political figure's face or body.

Visual metaphor (Political)

A picture representing a political idea or concept.

Labeling

Words used to identify or describe elements in a picture.

Graffiti

Artistic spray paint on a surface.

Symbolism

When an object represents an idea or concept

Contrast

Opposites placed together to highlight differences.

Framing

The arrangement of elements within a picture's borders.

Candid

A photograph that is natural and unposed.

Mise-en-scène

The arrangement of everything within a scene.

Cover lines

Text on the cover of a magazine that highlights its contents.

Typography

The style and appearance of the writing.

Color palette

A set of colors used together in a design.

Central image

The primary image that dominates a design.

Juxtaposition

Placing two different things side by side for comparison or contrast.

Connotation

The implied or associated meaning of a word or image.

Anchorage

When text explains the meaning of the image.

Hyperbole

An obvious and intentional exaggeration.

Salience

The element that stands out the most.

Anthropomorphised characters

are animals or objects that are given human traits—like talking, walking, or showing emotions.