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What is Conformity?
an individual thinks or acts similar to those around them
3 social factor influencing conformity
group size, anonimity, and task difficulty
Dispositional Factor
An individual's personality traits or characteristics influence their behaviour and decisions in social situations. E.g. personality and expertise
Social Factor
Any external element in a social context that affects an individual's behavior or decision-making, such as peer pressure or group dynamics.
Informational social influence
A type of influence resulting from the desire to be correct or informed, where individuals conform to others' views as they believe those views are accurate.
Normative social influence
A type of influence driven by the desire to be liked or accepted by others, leading individuals to conform to group norms or behaviors even if they do not personally agree.
Asch’s study of conformity (1956)
Aim: To investigate if people would conform to the opinions of others and knowingly give an incorrect answer.
Study design: Lab
Method: Groups of 7 to 9 people were shown a set of 4 lines: one standard line and three comparison lines. They had to say which comparison line matched the standard.
Each group had only one real participant. The real participant thought the study was about visual judgment, but the confederates were told to give the same wrong answer on 12 out of 18 trials.
The real participant always answered near the end, after hearing the others.
Results:
Participants were found to give the incorrect answer 36.8% of the time.
Participants also conformed to the incorrect majority at least once 76% of the time.
Only 24% of participants resisted the pressure to conform and gave the correct judgement in every trial.
Evaluating Asch’s study of conformity
Strengths - lab study
Weaknesses - artificial task, dated research 50’s, cultural differences
Milgram’s Obedience Study (1963)
Aim:
how far ordinary people would go in obeying an authority figure
Study Design:
Lab, Yale University, 40 male volunteers
Method:
Participant was always the "teacher", the "learner" and "experimenter" were both actors
The learner was in a separate room and was strapped to a chair with (fake) electrodes.
The teacher had to give the learner an electric shock every time they got an answer wrong.
The shocks increased by 15 volts each time, from 15V up to 450V.
The learner gave wrong answers and started protesting at 150V, then stopped responding after 300V.
If the teacher hesitated, the experimenter (in a lab coat) gave pressure
Results:
All 40 participants gave shocks up to 300 volts.
65% (26 out of 40) went the maximum 450 volts, despite showing signs of stress (e.g. sweating, trembling, nervous laughter).
Many participants were uncomfortable but continued obeying the authority figure.
Evaluating Milgram’s Obedience Study
Strengths - high ecological validity, supporting research
Weaknesses- lacked realism, ethical concern
Autonomous state
State where we feel as if we are responsible for our own actions with the freedom to choose
Agentic state
State when we believe we are acting on the behalf of an authority figure
Obedience
Following the orders or instructions of someone in authority, even if you might not agree with them.
Factors affecting obedience
Social - authority figures, culture, proximity
Dispositional - confidence, intelligence
Authoritarian Personality
A type of personality more likely to obey authority figures.
Often linked to harsh upbringing, with strong discipline and respect for authority.
Evaluating Adorno’s theory on Authoritarian Personality
Weaknesses
Adorno’s F-scale is biased—agreeing often shows authoritarianism.
He found correlation, not causation, between personality and obedience.
Milgram’s obedient participants didn’t always have strict upbringings.
Lower education, not just personality, may also affect obedience.
Factors affecting bystander behaviour
Social - The Presence of Others, The Cost of Helping
Dispositional - Similarity to the Victim, expertise
Piliavin’s Subway Study (1969)
Aim:
To see if helping behaviour is affected by the victim’s appearance
Design: A field experiment on a New York subway train.
Method:
A male confederate (the “victim”) collapsed in the train carriage.
He appeared either drunk (38 trials) or ill (sober, with a can, 65 trials).
Results:
When appeared sober, he was helped within 70 seconds 95% of the time. When appeared drunk, he was helped within 70 seconds 50% of the time.
Evaluating Piliavin’s Subway Study
Strengths - high realism, includes qualitative data, ecological validity
Weaknesses - feild experiment, ethical concern, culture difference
Deindividuation
When individuals lose self-awareness and a sense of identity in a group
They are less responsible and more likely to engage in impulsive or antisocial behaviour.
Factors in Crowd and collective behaviour
Social loafing, Diendividuation, Culture, Personality, Morality
Sapir-Whorf hypothesis
idea that language influences thought.
We see and think about the world through the language we speak.
(Linguistic Relativity): Language influences our thoughts, but doesn’t fully control them.
Supported by examples of native american language differences
Evaluating Sapir-Whorf hypothesis
Strength - explains the link between language and intelligence
Weaknesses - methods have been deemed unreliable, people who may grow up without a language, or those that lose the ability to speak such as stroke victims, are still able to think
Piagets language theory
Language depends on thought; understanding comes before verbal expression.
Cognitive development drives language development.
Children only use language properly once they grasp the concept behind the word.
Evaluating Piagets language theory
Strength - supporting research with young children
Weakness - Sapir-Whorf suggests opposite, schemas cannot be measured
Strong version of Sapir-Whorf hypothesis
Language completely controls our thoughts.
Weak version of Sapir-Whorf hypothesis
Language influences our thoughts, but doesn’t fully control them.
Karl Von Frisch’s Bee Study 1950
Aim:
To investigate how bees communicate information to each other.
Study Design:
Field observation using real bees.
Method:
Von Frisch placed sugar water at different locations.
Observed how bees returned to the hive and "danced."
Recorded types of dances used and where other bees flew.
Results:
Bees used a round dance for nearby food and a waggle dance for distant food.
The dances showed the direction and distance of food.
Other bees understood and followed the directions.
Evaluating Karl Von Frisch’s Bee Study
Strength - scientific contribution
Weakness - feild experiment, glass hive
3 properties of human communication not in animals
Communication properties
creativity
multiple methods of communication
planning ahead
Displacement
the ability to communicate about things that are not present or events that have yet to happen in the future
Non-verbal communication
Conveying messages without the use of words.
Non verbal communication examples
eye contact, posture, touch
Factors affecting personal space
gender, culture, status
Posture echo
When one person copies the body position or posture of another.
Body Language
A type of non-verbal communication.
Includes facial expressions, gestures, posture, and movement.
Can support or contradict what someone is saying.
Darwin’s Evolutionary Theory of Non-Verbal Communication
The thoery non-verbal communicationis innate and evolved from survival.
Main Idea:
Emotional expressions (like anger, happiness) are universal and genetically programmed.
Evaluating Darwin’s Evolutionary Theory of Non-Verbal Communication
Strength - Basic facial expressions are the same across cultures and appear in neonates (babies) and blind people
Weakness - cultural differences in non verbal communication
Masaki Yuki’s Emoticons Study 2007
Aim: To investigate if culture affects how facial cues are used when understanding other peoples emotions.
Study design: A questionnaire, American and Japanese students.
Method: Yuki showed participants emoticons with six different combinations of eyes and mouths. The eyes and mouths were happy, neutral and sad. Participants were then asked to rate how happy they thought each face was.
Results: The Japanese students were found to give the highest ratings for the faces with happy eyes and the lowest ratings for the face with sad eyes. American students tended to give the highest ratings to the faces with happy mouths and the lowest ratings to the faces with sad mouths.
Evaluating Masaki Yuki’s Emoticons Study
Strength - supports theory of nonverbal behaviour being learned
Weakness - artificial materials, only tested 2 emotions
The nervous system
Complex network of nerve fibres and nerve cells that pass information around the body
Central nervous system function
Coordinates incoming information and voluntary decisions about movements.
Includes brain and spinal cord.
Peripheral nervous system
Collects and sends information to and from different parts of the body.
Two sections: Somantic and Autonomic
Somantic nervous system
Passes information to and from the central nervous system (CNS) using sensory and motor neurons
Voluntary control
Somatic has no subdivisions
Autonomic nervous system
Uses information from our internal organs to control our functions
Involuntary control
has two divisions (sympathetic & parasympathetic)
Symphatheic division
Speeds up the body in stress – e.g. faster heart rate, pupils dilate, digestion slows.
Fight or flight response
Parasympathetic division
Calms the body – e.g. slower heart rate, pupils constrict, digestion returns to normal.
Conserves and stores energy when not under threat
Functions of Autonomic nervous system
quick reactions in emergencies
controls automatic functions
connects brain to endocrine system
Endocrine system
The network of glands that release hormones to regulate body functions like growth and stress response.
James Lange theory of emotion
The theory that our experience of physiological comes first and is then interpreted as emotion.
Event > Arousal > Interpretation > Emotion
Evaluating James Lange theory of emotion
Strengths - supporting evidence in panic disorders, recognised ANS importance
Weaknesses - too simple, other theories contradict
Nuerons
Special cells that transmit electrical impulses via chemical signals.
Sensory Nuerons
Function - carry info from sense organs to CNS
Structure - cell body with two stems. ends in dendrites that connect to other cells
Motor Nuerons Function and structure
Function - carries signals from CNS to muscles for movement
Structure - starts in spinal cord, long axon carries signals to muscle, ends in spread of dendrites
Relay Neurons
Function - transmits messages between sensory and motor nuerons with the CNS
Structure - central cell body surrounded by dendrites
Synaptic transmission Definition
Synaptic transmission is the process by which neurons communicate using chemical messages called neurotransmitters.
Synaptic transission process
Electrical impulse arrival > Nuerotransmitter release > Receptor Binding
electrical impulse travels to synaptic knobs
vesicles open and release neurotransmitters into synapse
other nueron receptor sites pick up neurotransmitters
after message is passed they are released and reabsorbed through reuptake
Effects of synaptic transmission on recieving nueron
Excitation or Inhibition
Excitation
Occurs when a neurotransmitter increases the positive charge of the next neuron, making it more likely to fire an electrical impulse.
Inhibition
Happens when a neurotransmitter increases the negative charge of the next neuron, making it less likely to fire an electrical impulse.
Hebbs theory of learning and nueronal growth
The theory that when we learn, new connections between neurons are created in the brain.
Evaluating Hebbs theory of learning and nueronal growth
Strengths - scientific basis, real world application to education
Weaknesses - reduces learning to a neuronal level
Main parts of the brain
Frontal lobe
Parietal lobe
Occipital lobe
Temporal lobe
Cerebellum
Frontal lobe
Function-
speech production
thinking
voluntary movement
planning
Contains: Motor area, Broca’s area
Parietal lobe
Function-
sensory info
perception
spatial awareness
attention
Contains: sensory area
Occipital lobe
Function-
Vision
Perception
Contains: -
Temporal lobe
Function-
Memory
Hearing
Language
Contains: Wernicke’s Area
Cerebellum
Function-
balance
posture
coordination of movement
Contains: -
Localisation of function concept
The idea that psychological functions are controlled from particular partsof the brain
Penfield’s Study of the Interpretive Cortex
Aim:
To investigate workings of the concious mind
Study Design:
Clinical case studies of patients undergoing open brain surgery.
Method:
Patients were awake during surgery. Penfield electrically stimulated areas of the cortex and asked patients to describe what they experienced.
Results:
Stimulating the temporal lobe caused patients to recall vivid memories
Stimulation of the visual cortex led to visual sensations.
Motor and sensory areas triggered movements or feelings of touch.
Penfield concluded that the temporal lobe plays a role in interpreting meaning and localisation of function exists in the brain.
Cognitive neuroscience
Studies how the structure and function of the brain relate to thinking and behaviour.
Focuses On:
How brain areas link to cognitive processes
How these affect behavioural responses
CT Scan (Computed Tomography)
Combines X-ray slices to form an image of the brain.
Shows different tissue densities (e.g. grey vs white matter).
Used to detect tumours, bleeds, and damage.
Involves exposure to radiation.
PET Scan (Positron Emission Tomography)
Tracks a radioactive chemical injected into the blood.
Shows active brain areas by measuring blood flow.
Can reveal blocked pathways or abnormal brain activity.
Less common due to radioactivity risk.
fMRI (Functional Magnetic Resonance Imaging)
Uses magnetic fields to detect brain activity.
Active brain cells alter the signal picked up by the scanner.
Very accurate, fast (every 2 seconds), and safe.
Shows brain regions working during specific tasks (e.g. recalling memories, reading words).
Evaluating Penfield’s Study of the Interpretive Cortex
Strength - precise method
Weakness - unusual sample of epileptic patients, mixed results in later studies
Tulving’s Gold Memory Study (1989)
Aim:
To investigate the connection between different types of memory and brain activity.
Study Design:
Case study, 6 volunteers, repeated measures, (PET scans).
Method:
Participants were injected with a small amount of radioactive gold and asked to think of episodic and semantic memories. This was repeated 8 times, with 4 episodic memories and 4 semantic memories done randomly. A PET scanner tracked brain activity.
Results:
only 3/6 had clear results
Episodic memories cause blood flow to front of brain
Semantic memories caused blood flow to back of brain
Showed that different types of memory are stored in different areas of the brain.
Evaluating Tulving’s Gold Memory Study (1989)
Strengths - objective scientific evidence, small risk to participents
Weakness - sample too small, lacks internal validity, dont know what theyre thinking
How do cultural beliefs influence attitudes towards mental health?
Some cultures see it as a personal weakness (e.g., Asian cultures)
May lead to stigma and discrimination
Treatment varies: biological (medication) vs. spiritual (prayers/exorcism)
Self-help is more common in open, emotionally expressive cultures
How do mental health problems affect daily life and employment?
Poor sleep, low energy, and difficulty concentrating
Those affected are 4x more likely to be unemployed, which can worsen their mental health.
What physical health effects can mental health problems cause?
Medication side effects, appetite changes, weight gain/loss, reduced exercise, and difficulty following treatment plans.
How do mental health issues impact family and relationships?
Can strain relationships, turn family members into carers (causing stress), and negatively affect children—some may become carers or enter care.
What are the broader effects of mental health problems on society?
Economic costs (15% of health issues, £15B lost productivity), high rates in prisons, and increased demand for public services like healthcare, housing, and welfare.
What is unipolar depression?
A mood disorder involving continuous low mood, low energy, and loss of enjoyment. Also called clinical depression.
What is bipolar depression?
A mood disorder where individuals experience both depressive episodes and manic episodes (high energy, risky behaviour).
Name three key symptoms of depression according to the ICD-10.
Persistent low mood, reduced energy, changes in sleep
What does the ICD-10 say is needed for a depression diagnosis?
Symptoms must be present for at least two weeks and can be mild, moderate or severe based on severity/number.
What is the biological explanation of depression?
An imbalance of neurotransmitters like serotonin and norepinephrine affects mood and causes depression.
What does serotonin do in the brain?
Controls mood, sleep, appetite, and aggression.
What brain structure is linked with depression in research?
The hippocampus – found to be smaller in depressed individuals.
What is the cognitive explanation for depression?
Negative schemas (thought patterns) and attributions can lead to depression.
What is an attribution?
The way people explain causes of events or behaviours (e.g. internal vs external, stable vs unstable).
What attribution style is linked to depression?
Internal and stable – e.g., “I failed because I’m stupid and always will be.”
What are SSRIs and how do they work?
SSRIs are antidepressants that stop serotonin reuptake, increasing serotonin levels in the brain.
What are some side effects of antidepressants?
Weight gain, dry mouth, insomnia, aggression, suicidal thoughts.
What is Cognitive Behavioural Therapy (CBT)?
A talking therapy that helps people identify and change negative thought patterns.
What does CBT focus on?
Present problems and finding more logical, rational ways of thinking.
What is the difference between a reductionist and holistic view of depression?
Reductionist focuses on one cause (e.g. biology), while holistic considers multiple interacting factors (bio-psycho-social).
Wiles’ Study of the Effectiveness of CBT (2013)
Aim:
To investigate whether CBT is effective for people with depression who have not responded to antidepressants alone.
Design:
Longitudinal field experiment in real-life settings (UK). Limited control over extraneous variables.
Method:
Participants: 469 people aged 18–75, already on antidepressants with little improvement.
Randomly assigned to:
CBT group (234): Received 12 weekly 1-hour CBT sessions + medication + usual care.
Control group (235): Continued medication + usual care (no CBT).
Regular follow-ups conducted.
Results:
After 6 months:
46% of CBT group showed significant improvement vs. 22% in control group.
After 12 months:
Greater improvement in quality of life in the CBT group.
Evaluating Wiles’ Study of the Effectiveness of CBT (2013)
Strengths - carefully designed random allocation, hollistic approach can be real world applied, useful study
Weaknesses - difficult to test levels of depression, ethical concern
Piagets language theory stages
Language evelopment occurs in stages:
Sensorimotor: make/copy sounds.
Preoperational : Use language to express thoughts, limited social use.
Concrete operational : Use language about concrete objects/events.
Formal operationa: Talk about abstract, hypothetical ideas.