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Ethos
trust and credibility
Pathos
emotion
Logos
logic and reasoning
Rhetorical situation
context in which communication takes place
Exigence
what causes the speaker to speak out
Voice
author's overall personality
Tone
writer's attitude for that certain text
Lexicon
your entire vocabulary
Diction
choice of words
Active voice
subject performs the action
Passive voice
the action is performed upon the subject
Clause
subject and verb
Independent clause
complete sentence
Dependent clause
not a complete sentence
Parallel structure
repeating pattern in a phrase
Epizeuxis/Palilogia
one word repeated in quick close succession
Anaphora
repetition of words at the start of a sentence
Mesodiplosis
repetition of words at the middle of a sentence
Epiphora
repetition of words at the end of a sentence
Epanalepsis
repetition of words at the beginning and end of a sentence
Chiasmus
ABBA repetition
Anadiplosis
the last word of a sentence repeated at the beginning of the next sentence
Diacope
repetition of a word with other words in between
Epimone
repetition of a word or phrase throughout the whole text
Antanaclasis
repetition of a word but the definition changes each time
Assonance
same vowel sound repeated
