Representation in this girl can

Flashcards focusing on key concepts related to the representation of women in advertisements, including visual techniques, societal reflections, and challenge to traditional gender roles.

What does the positioning of the girl in the center with bright-colored clothes signify in the advertisement?

It makes her seem dominant and powerful.

How is the girl's appearance depicted to represent a more realistic portrayal compared to women in other adverts?

Her messy hair and sweaty clothes represent her as imperfect and normal.

What does research from Sport England reveal about women's concerns when exercising?

Women worry about their appearance when exercising.

What visual technique is used in the advertisement to focus attention on the girl?

A shallow focus shot shows that nobody around matters.

What does the placement of the slogan over the girl's body suggest about its importance?

It represents that the slogan is not important and does not objectify her.

How does the advertisement challenge the male gaze theory?

By representing women as central and not objectifying them.

What is the significance of the lack of men in this advertisement?

It represents women as self-sufficient and central to the narrative.