Module 1 A:Introduction ( Self-Concept and Antecedents of the Self)

Rosenberg ,1979

According to him self is, “the totality of an individual's thoughts and feelings having reference to himself as an object”

Epstein 1973

From an attribution perspective, __________ suggests that the self-concept can best be viewed as a theory that a person holds about himself as an experiencing, functioning being in interaction with the world

 Global culture

            _______________ is a form of culture created by global networks (e.g., multinational corporations and media), which cross national and cultural borders through a common language that communicates their values globally (Kostovaand Roth 2003). Due to the dominance of Western media and brands, global culture often includes elements of Western values which are notably individualistic (Zhou et al. 2010).

Research shows that adopting a ___________ is perceived as a social ideal (Skrbis et al. 2004). Thus, __________ is a powerful driver that shapes an individual’s self-concept and subsequently attitude. Individuals who are exposed to __________are more likely to have positive attitudes to global brands, foreign products, and even foreign culture (Alden et al. 2006

Life events

______________, such as marriage, parenthood, accidents, or widowhood, are events that force individuals to adjust to new situations and roles (Mehta and Belk 1991). Some of these changes are less dramatic than others; nevertheless, as individuals adapt to their new roles and cope with the resulting effects on their lifestyles, they tend to change their self-concept.

Cognitive age 

______________ is a person’s self-perception of what age that person feels like (perceived age), while the desired age reflects the age a person aspires to be (Barak et al. 2011).

Self-schema

____________ is a belief about self that powerfully affect how we process information.

self-concept

The ______________on the other hand, is a product of this reflexive activity. It is the concept the individual has of himself as a physical, social, and spiritual or moral being