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Alliteration
Repetition of the same starting sound in nearby words. Example: “Peter Piper picked a peck of pickled peppers.”
Allusion
A reference to a well-known person, event, or text. Example: “He was a real Romeo with the ladies.”
Antimetabole (Antipolosis)
Repetition of words in reverse order for effect. Example: “Ask not what your country can do for you — ask what you can do for your country.”
Asyndeton
Leaving out conjunctions to make writing feel faster. Example: “I came, I saw, I conquered.”
Colloquialism
Use of informal, everyday speech. Example: “Y’all” instead of “you all.”
Connotation
The emotional or cultural meaning of a word. Example: “Home” feels warm and safe.
Denotation
The literal dictionary meaning of a word. Example: “Home” means a place where one lives.
Diction
The author’s word choice that shapes tone or meaning. Example: Using “slender” instead of “skinny” gives a softer tone.
Distinctio
Clarifying what a word means to avoid confusion. Example: “By ‘impossible,’ I mean it cannot be done under any circumstances.”
Euphemism
A mild or polite word replacing a harsh one. Example: “Passed away” instead of “died.”
Emphasis
Giving special importance to a word or idea. Example: Repeating a phrase or changing tone to stress meaning.
Epistrophe
Repetition of words at the end of sentences or phrases. Example: “See no evil, hear no evil, speak no evil.”
Ethos
Appeal to credibility or ethics. Example: A doctor speaking about health issues.
Exigence
The urgent reason or situation that inspires writing or speech. Example: King’s “Letter from a Birmingham Jail” responding to injustice.
Hyperbole
Exaggeration for emphasis or humor. Example: “I’ve told you a million times!”
Hypophora
Asking a question and then immediately answering it. Example: “Why do we study rhetoric? Because words shape power.”
Irony
When the opposite of what’s expected happens or is said. Example: A fire station burns down.
Logos
Appeal to logic and reason. Example: Using data and facts in Greta Thunberg’s speeches.
Paradox
A statement that seems contradictory but holds truth. Example: “The more you know, the more you realize you don’t know.”
Parallelism
Repetition of grammatical structure for rhythm and clarity. Example: “Easy come, easy go.”
Pathos
Appeal to emotion. Example: A charity ad showing suffering animals.
Polysyndeton
Using many conjunctions to slow rhythm and add weight. Example: “He ran and jumped and laughed and cried.”
Prose
Ordinary written or spoken language (not poetry). Example: Novels, essays, and speeches use prose form.
Rhetor
The speaker or writer who uses rhetoric to persuade. Example: Martin Luther King Jr. is the rhetor of “I Have a Dream.”
Rhetorical Question
A question asked for effect, not an actual answer. Example: “Do we really want to live in fear?”
Satire
Using humor or irony to criticize human flaws or society. Example: Animal Farm mocking political corruption.
Symbolism
When an object stands for a larger idea. Example: A dove symbolizes peace.
Syntax
Sentence structure and word arrangement. Example: “I cannot go out” vs. “Out I cannot go” changes tone.
Tone
The writer’s or speaker’s attitude toward the subject. Example: Sarcastic, hopeful, angry, or formal tone.