Marketing Vocab Chapter 18

Adjacent Colors

Those that are located next to each other on the color wheel and share the same undertones; also called analogous colors.

Color Wheel

Illustrates the relationships among colors.

Complementary Colors

Colors that are opposite each other on the color wheel and create high contrast.

Concept

An abstract or general idea inferred or derived from specific instances.

Display

The visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase.

Equip

To provide with something, usually for a specific purpose.

Fixtures

Permanent or movable store furnishings that hold and display merchandise.

Focal Point

An area in a display that attracts attention first.

Formal Balance

Created in a display by placing large items with large items and small items with small items.

Informal Balance

Achieved in a display by placing several small items with one large item within the display.

Interactive Kiosk

A point-of-purchase display that is a stand-alone structure.

Marquee

A canopy that extends over a store's entrance.

Point-of-Purchase Displays (POPs)

A standalone structure that serves as a customer sales promotion device.

Principles

A basic generalization that is accepted as true and that can be used as a basis for reasoning or conduct.

Project

To put or send forth.

Proportion

The relationship between and among objects in a display.

Props

Properties that are items or physical objects that hold the merchandise on displays or support the display settings.

Store Layout

Ways that stores use floor space to facilitate and promote sales and serve customers.

Storefront

A business's exterior; including the sign, marquee, outdoor lighting, banners, awnings, windows, and exterior design of the building.

Visual Merchandising

Coordinating all the physical elements in a place of business to project an image to customers.