EffCom WW2
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Last updated 6:24 AM on 7/19/26
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5 Terms
1
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lexical filter
raw idea
context filter (environment)
audience filter
outcome: lexical selection
2
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lexical selection
choosing words
3
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diction
chosen words
4
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tone
emotional atmosphere of words
5
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tone - pitfall
empathetic - patronizing
assertive - aggresive
casual - unserious
apologetic - no authority