Digital Marketing Overview Flashcards

A set of flashcards to review digital marketing concepts.

BRAND

Creative research that identifies a product/service from the competition.

Segmentation

Identification of a specific market and measurement of its size and other characteristics.

TEAM WORK

The combined action of a group, especially when effective and efficient.

Marketing

The identification of customer needs to create value.

Affinity

Emotional connection.

Digital Marketing

Focuses on online and electronic strategies.

Digital Marketing Signs

A niche under digital marketing focusing on digital displays.

Descriptive Analytics

Analyzing monthly sales trends to understand which products performed well.

Diagnostic Analytics

Investigating whether a drop in sales was due to a website issue, pricing change, or increased competition.

Predictive Analytics

Predicting the likelihood of a customer defaulting on a loan based on past credit behavior.

Prescriptive Analytics

Using AI to determine the best discount strategy to maximize revenue while minimizing losses.

Cognitive Analytics

Mimics human intelligence by analyzing unstructured data and learning from patterns.

SEO

Enhances a website’s visibility on search engines and improves user experience.

Content Marketing

Strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Copy Writing

The creation of written content that aims to inform, persuade, or entertain the target audience.

E-commerce

Buying, selling, and exchange of goods and services over the internet.

Business to Business (B2B)

Online transactions between businesses.

Business to consumer (B2C)

Business sells products or services directly to consumers over the internet.

Consumer to consumer (C2C)

Consumers sell products to other consumers.

Multi-channel eCommerce

Retail strategy where businesses sell products through multiple online and offline sales channels.