Google Analytics Reports and Explorations

Flashcards on Google Analytics Reports and Explorations

Report filters

Control what data is shown in your reports to understand trends and drill into details.

Add comparison tool

Compare data within reports, such as how users on different devices interact with your website or app.

Share icon

Share a customized report with someone else who has access to your Google Analytics property by generating a link.

Explore

A collection of advanced techniques that go beyond standard reports to uncover deeper insights about customer behavior.

Explorations page

The main landing page for explorations, where you can create new explorations or use available templates.

Exploration templates

Audience discovery and comparison tools where you drag and drop dimensions/metrics to create explorations.

Free form

Presents data in a cross-tab layout with various visualization styles like bar charts and pie charts.

Funnel exploration

Lets you visualize the steps users take toward a key task or conversion, identifying sequences of key events and user navigation.

Path exploration

Helps understand how people progress from one stage in the customer journey to the next, following any number of undefined paths.

Duplicate exploration

Create a private, editable copy of a shared exploration.

Metrics and dimensions differences

Some metrics and dimensions available in Reports may not be supported in Explore.

Processing time differences

If the date range includes data from the past 48 hours, processing time differences may cause slightly different results.

Sampling differences

Reports are unsampled whereas explorations may be based on sampled data if the dataset is very large.